Mexico City.- Beyond video games, Epic Games has approached other creative industries in recent months, as examples we have the linking of its graphics engine Unreal Engine 5 with the movie Matrix Awakens and in Fortnite, artists of international stature have been presented in concerts virtual.
Now the company associated with Tencent Games will expand in the musical fields after announcing the acquisition of Bandcamp, the online platform used by independent musicians to spread and market their works.
In a statement, Epic said it shares Bandcamp’s vision of building a more artist-friendly platform that allows creators to keep most of their money.
“Bandcamp has built an incredible community and business where emerging artists can succeed through direct support from their fans, with one of the best revenue models and terms in music,” said Steve Allison, vice president and general manager of Bandcamp. the Epic Games store.
He added that Bandcamp will play an important role in Epic’s vision of building a merchant ecosystem for content creators, technology, games, art, music and more.
On a separate note, Ethan Diamond, CEO of Bandcamp, clarified that he will continue to lead the company and that the music platform will continue to operate independently.
He said that the products and services that depend on the artists will not disappear, he also assured that the profit margin for the artists will be maintained, which on average is around 82 percent per sale.
He also promised the permanence of Bandcamp Fridays, a traveling initiative where artists receive up to 92 percent profit.
The executive commented that behind the scenes they work with Epic to expand internationally and drive the technological development of Bandcamp on several fronts.
Support ranges from display enhancements to album pages, mobile app support, merchandising tools, payment systems, search and discovery features, to vinyl pressing services and live streaming.
“Whether you’ve just joined Bandcamp or have been with us since the beginning 14 years ago, we thank you for being a part of this amazing community, and we look forward to serving you for many years to come,” Diamond concluded.
Purchase details such as the valuation of the deal and the date of completion of the transaction were not disclosed by both companies.
#Epic #Games #acquires #Bandcamp