Elon Musk has a predilection for the letter “X”, since the son he had with the singer Grimes, is called “X”. The company he created to buy Twitter he called “X Holdings” and to top it off, his rocket company is, naturally, SpaceX.
Now everything indicates that also intends to transform Twitter into an “application for everything” which it calls XFor months, the CEO of Tesla and SpaceX has expressed interest in creating his own version of China’s WeChat, a “super application” in which video chats, messaging, streaming and payments can be made for the rest of the world.
Nevertheless, has yet to finish buying Twitter after months of legal battles over $44 billion takeover deal who signed in April. It also has to face other companies that pursue the same objective.
One of them is Meta, the parent company of Facebook, which has been trying for years to make its flagship platform a destination for everything on the internet, adding payment functions, games, shopping and even dating. So far it has had little success; almost all of their income still comes from advertising.
Google, Snap, TikTok, Uber and other companies have also tried to jump on the super app bandwagon.expanding its offer in an attempt to become indispensable for people in their day to day. So far, none of them has achieved sensational success in this regard.among other things because people already have several applications at their disposal to buy, communicate and pay.
During Tesla’s annual shareholder meeting in August, Musk told the crowd at a factory near Austin, Texas, that he thinks he “has a pretty good notion of where to point the engineering team with Twitter. to make it radically better.”
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Musk said he has a “bigger vision” of what X.com could have been, an online bank he started early in his career that eventually became part of PayPal.
“Obviously that could be started from scratch, but I think Twitter would help accelerate that in three to five years,” Musk said in August.
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