Elden Ring is the protagonist of a really crazy advertising in Thailandwhere Bandai Namco’s South East Asian division opted for a long live action presentation with real actors who, right up until the end, seems to be a sort of soap opera which deals with something completely different only to reveal itself in the end as a strange prologue for the FromSoftware game.
We have seen several bizarre and interesting initiatives for the promotion of Elden Ring, from the statue at Lucca Comics & Games to the live-action trailer with the famous actress Ming-Na Wen, but really nothing comparable to this long Thai commercial that mixes a family history with disturbing connections to the Interregnum of the FromSoftware game.
First of all the duration: the promotional video developed for the Thai market lasts almost 5 minutes, a truly interminable time for a simple “advertisement”. Then, of course, the subject and the register adopted: the video looks like a kind of soap opera with a family setting, in which the dynamics of an extended family somehow merge with Elden Ring.
In a glitzy suburban home, an old family jewel, (the Elden Ring), is accidentally broken, causing an argument at the dinner table. Then the story focuses on one of the young people of the family, who returns to his parents’ house remembering how in his childhood he loved to imagine being the Tarnished (the Without light), and fought the dragon Agheel (a lizard) in his imagination, experiencing adventures astride Torrente (made with recycled cartoons). In the garden of the house there is also a sort of erdtree, to which he prayed to pass the exams.
Coming home just during another custody fightringthe boy acts as a peacemaker for the whole family, receiving the official title of Senzaluce from his “grandmother”, and thus starting the real video game commercial, which clashes impressively with the tone of the video maintained up to that point. moment.
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