Egan Bernal is still very active on social networks. In recent weeks, Twitter and Instagram have been the ideal platforms to share the progress of his recovery, after the serious accident he suffered in January. This Thursday, in the afternoon, he alerted on Twitter about the fact that a tractor-trailer almost hit his brother Ronald, on the roads of Cundinamarca.
Now, back in your account of said social network, the current champion of the Giro d’Italia spoke about his “disagreement towards Ramo and his advertising ‘Egansito'”.
The other side of ‘Egansito’
“Through the following message, I want to express my disagreement with Ramo and his advertising: ‘Egansito’. Although I understand it, and I thank you as a tribute, it did not have my authorization or that of my team”Bernal said at the outset.
“10 months ago, after the campaign was aired, they contacted us to make up for their mistake. We proposed their collaboration to a project of cyclists in training that is supported by us. Taking into account its advertising, where ‘pride’ towards cycling is expressed, it seemed like a good way to support the sport. We try to reach an agreement but Ramo’s team still hasn’t answered, stalling and offering something, as if to get out of the way. I feel like a lack of respect”he continued.
“I didn’t ask for their help for myself, I didn’t seek to benefit myself, in fact I tried to avoid having to publish. The only thing I wanted was your support for a group of very talented athletes so that in the future we can have many ‘Egansitos’ and that, finally, with moral authority, they can take advantage of what they have harvested and not with opportunismEgan said.
Bernal refers to the campaign launched by the food company after he was champion of the Giro d’Italia last year. The play on words with the name ‘Egan’ and his traditional ponqué ‘Gansito’ was seen as a publicity success. Now, according to Egan’s complaint, ‘not everything would be rosy’.
“A #CiclistaDeCorazón like you, Egan Bernal, will always fill us with pride! To celebrate your triumph and pay tribute to you, today we change our name and wear pink”, was publishing the firm at the time.
“How sad…we got to the point where Ramo gets a bad image and the group of kids we support are left without a sponsorship opportunity.”Bernal concluded in his message this Thursday.
How sad…we got to the point where Ramo gets a bad image and the group of kids we support are left without a sponsorship opportunity.
– Egan Arley Bernal (@Eganbernal) March 17, 2022
So far, the company has not commented on the matter.
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