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American shoppers were in search of significant discounts, driven by online sales on Cyber Monday, which according to estimates, could record a purchasing record of between 12,000 and 12,400 million dollars raised.
Online spending during Cyber Monday could reach $12.4 billion, according to Adobe Digital Insights, which tracks data through Adobe’s Experience Cloud service for e-commerce platforms.
According to Adobe, that would represent a record and an increase of more than 5.4% compared to 2022.
Although the numbers are encouraging, some investors remained cautious about providing estimates due to last week’s Black Friday numbers. According to Brian Yacktman, president of YCG Investments and shareholder in Nike and Amazon.com, the current Black Friday and Cyber Monday sales anticipate a “potentially lackluster” holiday shopping season for retailers, and this is mainly due to inflation.
“Inflation cushions the impact, making it a less significant boost than it might initially appear,” Yacktman said.
The need to record sales despite the economic context led companies like Amazon to market Cyber Monday offers from Saturday, with discounts of up to 46%.
“On Black Friday, our best-selling products were the toys, kitchen and home categories. But in all categories we have great discounts, so we believe there is something for everyone,” said Beryl Tomay, vice president of Delivery and Technology at Amazon.
From that company, they assured that 60% of product sales “come from independent sellers who are mostly small and medium-sized companies.”
With Reuters
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