Andrew Wilson, CEO of Electronic Arts or EA, revealed his plans for ‘harness the power’ of video game communities and use in-game ads as a source of income for your company.
That came to light in the company’s most recent financial report. There he received comments from shareholders who told him that they must be very careful with advertising when adding it to their titles.
Investors are aware that gamers spend billions of hours playing EA video games. But they also point out that advertising could boost Electronic Arts’ growth.
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Wilson echoed the comments he received in that regard, but also signaled restraint by highlighting ‘to answer your question about advertising generally, again, I think it’s still early days on that front’.
Andrew Wilson also pointed out ‘and we have looked throughout our history to be very thoughtful about advertising in the context of our gaming experiences’.
So the implementation of ads within Electronic Arts video games is something that is being carefully evaluated.
Wilson showed that at Electronic Arts they have teams that are reflecting on how to handle promotions in the developed titles.
The CEO of Electronic Arts sees, like his investors, that advertising in his video games is a ‘growth engine’. How to handle this is what can lend itself to debate and discussion.
A negative implementation of the ads would do much more harm than good. That is why Electronic Arts is so cautious with its plans when adding this type of content. But he’s clearly continuing with that line of thinking.
With details of report Ffinancial from Electronic Arts. Apart from this company we have more information about video games in TierraGamer. Follow our news on Google news so as not to miss any.
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