They are the pets that hold the record for the most searches by users on Amazon.co.uk. In the lead appear dogs with more than 50% of searches belonging to subcategories related to them and cats with almost 30% of searches. It was taken over by Witailer, the innovative startup which helps companies increase online sales on the Amazon channel and marketplace, which analyzed purchases of pet products on the e-commerce giant discovering, for example, that the estimated volume of searches in the entire category has grown by + 15% in the last year alone.
According to the latest data from a survey promoted by Legambiente, they are between 20 and 30 million dogs in Italy, a figure that drops to around 7 million when it comes to cats. In fact, also thanks to the pandemic, more and more Italian homes are hosting a pet. In particular, among the sub-categories of ‘Pet products’ “with the highest number of searches in the last twelve months, the startup found dog beds that account for more than 11% of total searches, where the searches, increased almost 90 times compared to 12 months ago, of ‘indoor dog kennels’ stand out); scratching trees for cats (8% of searches); cat litter (more than 5% of searches with a growing interest in ‘self-cleaning cat litter’).
It’s still. Also look for dog harnesses (more than 3% of searches, where the most sought-after brand of all for harnesses is ‘Julius-K9’) and finally dog leashes (more than 3% of searches). From Witailer they also point out that it is interesting to note how among the sub-categories of ‘Pet products’ for which there has been the greatest growth in the volume of searches in the last year vi are dog clothing accessories such as ‘dog hats’, ‘dog bandana’.
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