During the second half of 2023, Disney announced that it would begin taking action to stop its subscribers from sharing passwords with other users. This moment has already arrived and it will be during the summer of 2024 that Disney Plus will begin to block this activity in several regions.
Bob Iger told CNBC that the company he presides will begin to block Disney Plus password sharing activity starting in June 2024. This will happen in some countries and a few markets, but over time it will grow significantly by September 2024.
Like Netflix, the Disney Plus service will give the option for an additional payment to be made so that people outside of a household can use the service. We don't know exactly how this adjustment will work in the service, especially since it's not clear what happens when the app is carried on a phone and used “on the road” or very far from home.
At the time, Netflix suffered with this issue, however, some territories saw the service gain new subscribers instead of losing them., which didn't sound bad at all. There would be specific results that occurred in Latin America, which is the area that interests us.
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Bob Iger will try to recover everything that Disney Plus has lost
One of the first goals that Disney had when it launched Disney Plus was to obtain as many subscriptions as possible, however, the service has lost a lot, the most recent loss being $130 million, which is an improvement compared to it. with the previous ones.
Bob Iger says that, when the service makes profits, the next goal will be for it to grow and one of the areas to attack will be to have as much interaction as possible and for that they are adding the Hulu catalog.
This, in our region, can be seen with the early addition of Star Plus to Disney Plus, which were separate services. The question now is knowing how much users in our region will pay for the new subscription.
The joke is that, by having more and – above all – varied content, the algorithms for offering options to users gradually grow and you can search for what kind of content they really want to see.
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