According to a recent sales report published by The Wall Street Journal, Apple in 2019 she managed to get more profits with video games compared to Nintendo, Microsoft, Sony and Activision Blizzard combined.
After the troubled Wii U era, the big N has taken a step towards a “hybrid” strategy, with the Switch as one of the most purchased products on the market even after more than four years. Soon it will also be the turn of the new OLED model, which we witnessed a detailed unboxing a few days ago.
From the analyzes published by the American newspaper, however, it emerged that through its platforms, Apple was able to get to about 8 billion dollars in 2019 with the sale of mobile versions of video games from other majors, even though they have never published them by hand.
These gains come from the slice equal to 30% that Apple gets from all digital video game purchases throughApp Store used by millions of devices around the world including iPhones, iPads and laptop computers. Among the Nintendo games present we have Super Mario Run, Animal Crossing: Pocket Camp and, of course, Pokémon GO.
Although it is estimated that the aforementioned “slice” earned may be as large as the Nintendo eShop sales, the difference is that the Apple devices sold in 2020 revolve around 196.9 million, while the number of Switches is enormously lower. This justifies the huge profit made from the sale of the games.
The position of Apple has even been challenged by Epic Games, which has moved a sentence that has been going on for several months due to Fortnite and the management of in-app payments. Given the free-to-play nature of the famous battle royale which is based on in-app purchases, even these see that slice of 30% that the company.
At the moment the situation has reached a turning point that will bring the American giant at a disadvantage, but the consequences of this decision will have a huge impact for all storand currently on the market. We leave you at the link to our dedicated article to find out more.