DeuSens, specialized in interactive technologies, has organized its activity in four divisions with the end increase the variety of hyper experiences and boost your growth in both billing and employment in 2025.
The company is structured like this in four divisions focused on extended reality and metaverse (XR & Metaverse), gaming, digital installations and new media with generative artificial intelligence and digital twins.
“After ten years of growth, this year 2024 has been a turning point to redefine the course of the next ten,” says Álvaro Monzón, CEO and founder of DeuSens, to theEconomist
The company, which just this year celebrates its tenth anniversaryis preparing to take a new leap after the restructuring that it already carried out between 2020 and 2022 with the entry into Lanzadera. “The strategy has been very good for us and now we are doing this restructuring to scale further,” he adds.
With these divisions, Deusens hopes double your turnover in 2025. The company registered around 1.3 million euros in 2023 and plans to close 2024 with 1.8 million euros, hoping to reach around 3.6 million euros next year. “This structural improvement will allow us to take a real leap forward in 2025,” he says.
It is a growth that, as in previous years, will not come from a single activity. “We are not faced with a division, but rather each one demands its needs from us.”
In addition, to boost the four divisions, it is also planned grow employment by 60%so that 33 people on staff are reached in 2025 from 20 employees to professionalize each vertical. Some incorporations have already been made in 2024 and, currently, there are several open selection processes for profiles for the commercial and production area where development experts are mainly in demand, among others.
DeuSens’ plans also involve promoting its national and international expansion. In foreign markets “we are in international fairs”, which have resulted in projects in Europe. In addition, he has started working in Mexico.
Within Spain, the interactive technologies company is also advancing its growth. The plans go through open, expected in the first quarter of 2025, an office in Valencia. “We are focusing on this area because we see that there is a lot of potential customer.” This headquarters, once open, would be the first for DeuSens outside of Aragón, a community where it has its main headquarters in Zaragoza. It also has professionals in Madrid and Barcelona.
In parallel, DeuSens continues to carry out various projects in which generative artificial intelligence is playing an important role. The result of this is the FunMirror project. “With the possibilities that generative AI gives us, we saw it very clearly and decided to create a new variant of our interactive photocall that would allow users to create personalized images with alternative versions of themselves, being able to be what they dream of: professional athlete, protagonist of a movie, video game character, rock singer or anything else you can imagine.”
It also continues to develop virtual reality projects for brands such as Astrazeneca, CeraVe, Cupra or Crisalion or interactive games for the renovated Espacio Movistar, as well as advertising campaigns with augmented reality such as the one carried out for G2A.com, interactive installations such as the one at the L stand ‘Oréal at Madrid Fashion Week, virtual avatars with AI for tourism or 3D virtual environments for brands to show their products or meet their customers.
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