Knowing how to make the most of opportunities and offer pragmatic solutions that always meet the real needs of the customer. Dacia has been able in recent years to achieve authentic growth and consolidation that rests on foundations built through targeted choices, offering a range without frills but at a cost commensurate with the offer, always putting on their cars what drivers are looking for.
“Our philosophy is to question exactly what is needed and what is nice to have on our models – said Denis Le Vot, CEO of Dacia – “Do you need electrically adjustable seats? We don’t think so, so we don’t offer them. This decision saves a button, a motor, a cable, a screw, the need for a larger battery to power it. Another example would be that we let you bring your own device to connect to the car, rather than charging a system that is less than what you have in your pocket. “ During the interview with the British magazine Autocarthe number one of Dacia wanted to highlight precisely this approach, explaining how the absence of certain elements and certain optional components not only generates a benefit in terms of price list but also in terms of weight and efficiency: “We make many such choices and the benefit of that cost savings is also the weight savings. What about the benefit of that weight savings? Our cars are more fuel efficient and therefore less polluting, which is why we are able to remain fully compliant with the rules without having to rush to add new and costly technologies to reduce them. The weight difference between our cars compared to some rivals is truly extraordinary. “
Precisely on the theme ofelectrificationLe Vot was clear, explaining that there is no rush in having to choose one technology over another at this time of transition: “If I were a standalone brand, I would have to choose between hybrid, plug-in hybrid and electric much earlier, at a very high cost for each decision. Mistakes and boom, your company dies. As part of the Renault group, I don’t have that pressure. We can apply the right technology at the right time ”.
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