Last week Michele Colaninno, Chief executive of global strategy, product, marketing and innovation of the Piaggio Group, has been appointed President of ACEM, the European association of the motorcycle industry to which all the continental groups of motorcycles and scooters belong. For the Sestri Ponente company, which also includes theApriliathis recognition not only strengthens the image of the brand in Europe and in the world, but also constitutes a concrete step forward towards new strategies for two-wheeled mobility, which is also ever closer to a more sustainable future.
Colaninno, interviewed by The Gazzetta dello Sportfocused precisely on this aspect, focusing on the new project Vision 2030designed to reduce pollution levels: “Vision 2030 follows the sacrosanct path of ever-increasing respect for the environment – has explained – we all realize that what has happened in the last 50 years has brought more evil than benefits to the exploitation of environmental resources. The goal, and all the houses agree, is investing in technology so that mobility is funbut also less emissions. With an established target to get there as you want: electric, hydrogen, clean engines. We have already tested biofuels and e-fuels that give excellent results “.
Speaking of the Ligurian house, Colaninno also commented on the values linked to the production of motorcycles for the Piaggio family: “Mobility has always been something fascinating for us – he added – we managed to stay in Italy and relaunch three companies that were in ashes, and a minimum of pride for brands that would have gone beyond national borders we try it. To invest in mechanical mobility it took wheels out of place, it was 20 years of many worries, but the results show that we made some pretty good choices. The motorcycle is an object that evokes emotion, and since if a job does not excite you, you better not do it, the combination is perfect “.
In conclusion, Colaninno finally expressed an opinion on what derives from the racing world, in particular on the commitment of Aprilia in MotoGP: “It’s fun. On a technological level, the Piaggio Group has a respectable research and development sector, but MotoGP gives energy and joy. We don’t always win, but we are doing well: this generates enthusiasm and a sense of belonging ”.
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