Dragon’s Dogma 2 has set the tone for Capcom, which is now commenting on the price of the game, how much it sold and how this will affect the cost of the company’s future games.
Dragon’s Dogma 2 it was the first Capcom game sold for €80. Obviously it was also a test for the company, which carefully analyzed the public reaction and sales of the action RPG.
In a new Q&A session, Capcom gave some information on the strategy adopted and how it wants to act going forward.
Capcom’s strategy and reaction to Dragon’s Dogma 2
Capcom explained that “This title had a moderate reception from players and reached 2.6 million units sold as of the end of March 2024. Regarding the prices of future publicationswe will determine these after carefully evaluating user response and considering increased development costs.”
These words suggest that we shouldn’t assume that every game from now on will be sold to €80but Capcom certainly wants to go in that direction.
The president, last September, had already stated that from his point of view the games should cost more. “Personally, I think the prices of games are too low,” he said during the Tokyo Game Show. “Development costs are about 100 times higher than in the days of the Famicom (NES), but the price of the software hasn’t increased that much.”
“There is also a need to increase wages to attract talented people. Given that wages are increasing across the industry, I think the option of raising video game prices is a healthy form of business.”
However, let’s remember that Dragon’s Dogma 2 is now a “key brand” of Capcom, according to official documents.
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