Through the illydieci campaign, the illycaffè company, leader in high quality sustainable coffee, supports the 'Suspended visits' project of the Italian League for the fight against cancer (Lilt), confirming also for 2024 its support for activities in favor of a just cause. Suspended visits – explains a note – is a free check-up service by Lilt for the early diagnosis of tumors, aimed at fragile people, in unfavorable economic and social conditions, who do not have the possibility of accessing cancer prevention services.
From today, by purchasing an illydieci carnet of 10 espresso drinks in the bars where they were purchased, illy will donate 1 euro to the Suspended Visits project, still guaranteeing a minimum coverage of 50 thousand euros, corresponding to a thousand free visits or exams on the national territory for people fragile due to social or economic reasons. Once the minimum amount has been reached, until 31 December 2024 illycaffè will continue to donate 1 euro to Lilt for each carnet sold. Furthermore, the baristas participating in the initiative will offer a 'suspended coffee' for every illydieci sold, adding solidarity value to the daily espresso ritual.
“This year – states Cristina Scocchia, CEO of illycaffè – the coffee purchased at the bar through the illydieci subscription will contribute to supporting the suspended visits project of the Italian League for the fight against cancer, with the minimum objective of donating one thousand visits to people in situations of economic and social hardship. Prevention and treatment activities are fundamental and illycaffè wants to support them alongside Lilt”. Prevention “is the most important weapon against tumors – underlines Luisa Bruzzolo, general director of Lilt Milano – yet those who live in conditions of social and economic fragility often give up having checks. For many years Lilt has promoted health projects inclusive thanks to a program of suspended visits for the weakest sections of the population. A special thanks to illycaffè and to all the customers who, by purchasing the carnets, will help us to donate more and more visits, with maximum transparency”. The subscription, available in all directly managed illy cafés in Italy and in the bars participating in the project, will be available throughout 2024. Details are available on the website illy.com/illydieci.
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