Despite the tepid commercial performance within the series, it is still the second largest release of the year.
Call of Duty: Vanguard came the past December 5th with the promise of a return to the origins that made it great, starting with its historical context, the Second World War. The latest installment of the veteran war franchise seemed to have everything to convince the old Call of Duty guard, a campaign with different fronts, new multiplayer modes, zombie mode and a careful technical section. However, Activision’s best seller has not performed as expected in the UK, with a significant drop in sales compared to Call of Duty Black Ops Cold War.
The data from GSD, collected by Gamesindustry, they register some drops with respect to the game of the previous year both in physical and digital format. Although Call of Duty: Vanguard emerged as the best-selling game in launch week, it has suffered a drop in 26% of its sales in physical format and 44% in digital format in the United Kingdom.
Sales in digital format fall by 44% compared to its previous deliveryDespite the disappointing commercial performance of the Activision classic, Call of Duty: Vanguard remains the second biggest release of the year, only behind the other big annual best seller, FIFA 22. Despite the drop in sales, it is early to point to a possible commercial fatigue of the saga.
Call of Duty: Vanguard has been seen affected by different factors, such as the bet on WWII instead of modern warfare, the competition of Battlefield 2042 and Halo Infinite, in addition to free-to-play alternatives such as Call of Duty: Warzone. As to our analysis, Call of Duty: Vanguard brings interesting new features, but misses the opportunity to create an experience that represents a milestone in the saga.
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