The next stop for this accessory will be the Fan Futura Fest festival in San Javier
Millennials are in luck, they will no longer have to go to the second-hand market to get the iconic Caja Rural cap. This classic advertising product that has shaded thousands of people for years, and that we have seen in beach baskets and excursions in the 80’s and 9’s, has become a retro fashion icon with great popularity among young people. In fact, filters have even been created on Instagram with this accessory and it has starred in numerous memes on social networks, such as on Twitter, where the account of the well-known podcast Stretching gum posted: “There is a section of @lalachus2 with one of the most important cultural elements in the recent history of Spain: his Caja Rural cap».
In recent years it has become an icon that turns tradition into modernity, a ‘mainstream’ concept that has more and more fans. For this reason, the entity has taken advantage of this trend to carry out a ‘restyling’ of its classic cap and relaunch it on the market with the aim of bringing this mythical object to new generations. This new design maintains its characteristic green color but with a more vivid tone, which is a trend this summer, with a more reductionist point of view of the logo.
All those who want to get hold of one of them can request it at the offices of Caja Rural in the Region of Murcia and in the province of Alicante. To publicize the new version of this cap, the bank has developed a campaign in different libraries in Murcia, Cartagena, Alicante and Orihuela. The study rooms woke up full of caps before opening to invite young people to participate in a contest and win tickets for the San Javier Fan Futura Fest.
One of the study rooms full of caps. /
The next stop for this iconic accessory will be precisely this festival. CRC will be a sponsor of the festival and will name the stage made with recycled materials that will be installed on the beach of Santiago de la Ribera from July 26 to 31, where multiple concerts and sports activities will be held and in which there will be distribution of caps continuous. This event is one of the first Festivals in the country that has obtained the sustainability certificate and the first in the Region of Murcia.
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