Round One, the annual appointment dedicated to the Esports business in Italy organized by IIDEA and Ninetynine, will also be held this year at OGR Torino. The works will open on Tuesday 25 October at 9.30, with an institutional moment that will see the participation of Thalita Malagò (General Manager of IIDEA), Marco Borgione (Head of Territorial Development North West of UniCredit) and Matteo Pessione (Coordinator of OGR Tech). The first day of the event will continue in the Sala Duomo from 10.00 to 10.30 with the meeting entitled “The Sandbox metaverse: the frontiers of the decentralized universe”, where Serena Tabacchi, Partnership Manager of Sandbox Italia, and Luca Clementi, Sandbox Italia Community Managers will introduce the concept of metaverse and its use cases. While from 10:40 to 11:10 the Sala Duomo will host the panel “Select, Start, Play: Spotify X Gaming” in which Giorgio Bernasconi, Client Partner of Spotify and Elana Sulzer, Category Development Officer (Entertainment) of Spotify will talk about the trends and the listening habits of gamers on Spotify and how brands can create memorable communication campaigns. From 11:20 to 11:50 we will discuss how to position a sportswear brand in the gaming world with Filippo Maffiotti, Head of Global Marketing of Kappa, Manuel Zappadu, Co-Founder of Machete Empire Records and Antonio Jodice, CEO of Magnet, during the event entitled “Lifestyle esport: Music and Gaming for a clothing brand”. The morning will end with the panel entitled “Innovation in the world of esports: startups and corporates compared”, which will be held from 12 to 12:45 and will see the participation of Giusy Stanziola, VP of UniCredit Start Lab & Development Programs, Alex Yi Wang, Co-Founder & Business Development of Hmble, Umberto Luciani, Marketing & Communication Director of BigBen Interactive and Arianna Ortelli, CEO & Co-Founder of Novis Games.
The afternoon of 25 October will begin at 2.00 pm with the presentation of the new “Landscape on the Esports sector in Italy”, when Jan Schlüter and Andrea Valadè of Nielsen Sports & Entertainment will present the new data commissioned by IIDEA relating to the economic impact of competitive gaming. in the country and the relationship that brands have with Esports. The first scheduled talk will be held from 14:40 to 15:10, entitled “Building a sustainable competitive ecosystem according to Riot Games” in which Carlo Barone, Supervisor, Brand Management Italy of Riot Games will discuss how to create a successful esports that is also sustainable, followed from 3:10 pm to 3:40 pm by Simge Erdogan, Business Development & Partnerships Manager for VAL Esports EMEA at Riot Games, who will explore how to create successful business partnerships by investing in esports. From 3:50 pm to 5 pm, companies of the caliber of dentsu gaming, RDS and Infasil and Programing Italia will follow one another on the stage, which will take care of the meeting “ProGaming Italia: A new way of communicating export”, with the participation of Davide Viola, Sales Director of ProGaming Italia and Gianfranco Ceravolo, Marketing Manager of ProGaming Italia. At 5.10 pm a panel entitled “The grassroot esports movement” will be held, where Michele Attisani, Chief Business Development Officer of ESL FACEIT Group and Micael Barilaro, VP Metaverse Ventures of Gucci will deepen how grassroot esports are gradually strengthening, the launch of the Gucci Gaming Academy and why new talents in the gaming & esports sector should be valued not only for gaming performance.
The first day will close with the award ceremony of the Italian Esports Awards 2022, the first Italian prize entirely dedicated to the esports sector and aimed at rewarding the excellence of competitive gaming, which will be held in Sala Fucine from 7:30 pm. The winners for each of the 10 competing categories will be announced during the ceremony, including the new Best Gaming Audio Campaign. From 9.00 pm the Italian Esports Awards Afterparty Powered by VALORANT will be staged, by invitation only. The second day of work in the Sala Duomo will open at 10.00 with a dialogue with Dr. Gabba, Health Director of the SMeL of the PTP Science Park in Lodi, biologist and passionate about esports, and will continue with the talk by Sam Cooke, Managing Partner of Esports Insider titled “Has esports grown ‘too fast’? Market level setting & course correction “(from 10:40 to 11:10). The works will continue with the meeting with Walter Ferrari, Product Executive Manager of Ad Kaora and Paolo Ingrosso, Sales Director of Ad Kaora entitled “The next level of gaming advertising: keep the attention alive” (from 11:20 to 11:50 ). The appointment “Structuring esports: lessons from France and Spain” will close the morning from 12 to 12:45 and will see the participation of Jordi Soler, CEO of LVP, Alicia Morote Oliver, Co-Founder & COO of Team Queso and Vincent Vercelli, Head of Incubation Project Level256 of Paris & Co and the moderation of Sergi Mesonero, Head of ISFE Esports. The works in the Sala Duomo will therefore close on the afternoon of Wednesday 26 October with the interventions of Abu Media and Got Game, when Luca Rochira, VP Production & Promotion of GotGame, and Mauro Panella, Senior Executive in Media & Broadcast, in the panel “From Gamers to Gamers… introducing Got Game ”will introduce the FAST Channels market and deepen the channel launch.
At the same time, from 9:15 am to 1:15 pm the Fucine Hall will host the “Education – UniCredit Gold Partner” event, an initiative that involves universities and students who want to work in the world of competitive gaming. Participants will have the opportunity to get in touch with professionals in the esports sector in Italy to understand what are the professional opportunities it offers, the most requested figures in the ecosystem and the path to follow to approach this new industry. This edition of Round One will rest on 8 pillars – Esports, Metaverse, Community, Tech, Sport, Creativity, Education and Institution – through which the different facets of Esports will be developed within the new concept of Round One: The Very Next Level . Since the event was created to help companies grow their business, it will be possible not only to deepen topics of interest but also to arrange meetings with teams, event organizers, publishers, intra and extra sector brands and agencies. The matchmaking platformin fact, it can be used both to access the streaming of the panels if you participate in Round One with a Digital Access, as well as to follow the event in person and reserve your seat in the room, within the splendid setting of OGR Torino.
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