The new BMW 1 Series is presented to the Italian public. In fact, the tour that runs between now and October 5th, the date on which his is scheduled, started from Milan official launch, will bring the latest arrival of the German brand to make itself known in cities and seaside resorts throughout Italy: the first stage of “The 1 Roadshow” it was at the House of BMW in via Monte Napoleone 12, in the heart of the Lombard capital, as mentioned.
Roadshows throughout Italy
There first stage of many: after Milan, in fact, the tour will continue towards Selva di Val Gardena, on the occasion of the BMW Hero Bike, to then reach Puglia and participate in Battiti Live in Molfetta and Otranto. The new Series 1 will therefore cross the most popular summer destinations, from Versilia to the Roman coast passing through Campania, the Adriatic area and the islands, where it will be the guest of various musical events. The journey of this new model will end in autumn with a return to the main Italian cities. It should be noted that, for each stage, the German manufacturer has looked for a sort of association with music.
BMW 1 Series alongside music
A common thread that also concerned the Milanese debut of the car: at the House of BMW in via Monte Napoleone alongside the new 1 Series there was Saturninusbassist and historical co-author of Jovanotti who, together with Bud Spencer Blues Explosion, not only reinterpreted the soundtrack that had made the car “One like no one” in the iconic short film of 20 years ago but also proposed a series of rock and blues classics.
On tour until October 5th
“In 2004 the BMW 1 Series made its debut on the Italian and international market with characteristics of design, sportiness, dynamism and driving pleasure which immediately positioned it as a distinctive and special – said Massimiliano Di Silvestre, president and CEO of BMW Italia – Today, twenty years later, we find the same distinctive features in the new BMW 1 Series, now in its fourth generation, i.e. the charismatic and sporty design with typical BMW proportions at both the front and rear; high efficiency combustion engines; a completely redesigned chassis to ensure driving dynamics that are unique in the segment; more technological and digital interiors accompanied by much richer and more complete equipment with great attention to the theme of the use of secondary materials and natural fibers for greater sustainability in the entire value chain”.
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