After earning more than BRL 500 million in sponsorships with Big Brother Brasil 21, Globo already has a well-stocked commercial and sponsorship account: the forecast is to close the 22nd edition of the reality show with at least BRL 600 million in revenues.
Until Friday (3), according to Uol, the Rio station had already closed 11 of the 12 sponsorship possibilities offered to BBB. This places the next edition with the biggest commercial plan ever offered to the advertising market in the history of the attraction.
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Brands such as Americanas, PicPay and Avon, which were the master sponsors of BBB 21, have already bought the most valuable shares and disbursed around R$91.9 million each.
C&A, Heineken, P&G and Seara will join the “Anjo” quota, the second line of sponsorships, and paid R$ 69.4 million for the range.
Above, McDonald’s, QuintoAndar and Engov entered the last tier of sponsorship, with the value of R$ 11.8 million per share.
In the 21st edition, Globo had 21 advertisers and 196 shares.
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