In its broadcast on ITV, in the United Kingdom, the Magnum Media space has achieved audiences of over 32% screen share
‘Now I’m down’, ‘Boom!’, ‘The wheel of luck’, ‘Who wants to be a millionaire?’, ‘Catch a million’, ‘Pasapalabra’… Atresmedia’s idyll with contests seems inexhaustible and It will be even more so with the arrival of ‘The 1% Club’, the format that has already swept the audience in its first season in the United Kingdom, where it has been possible to follow through ITV. The communication group, based in San Sebastián de los Reyes, has just reached an agreement with BBC Studios to acquire the rights to adapt this format created by Magnum Media which, in addition to facing its renewal for a second season on ITV, is preparing his landing in France, Israel and the Netherlands.
But what is ‘The 1% Club’ about? The space, they explain from Atresmedia, does not only test the memory of the contestants, “but it measures the real intelligence of people.” The objective of the contest is to belong to the 1% club: 100 participants take on the game and, to win, they must correctly answer a question that only 1% of the country would be able to get right. This being the case, the questions are not about general culture, but have an important part of logic, hence memory has little weight.
Each contestant starts with a fixed amount of money. They will start with simpler questions that 90% of the population would get right. However, the game will get more complicated with each question. The one who answers wrong is eliminated and at the end of the program, only one player will face the question that only 1% would get right. If he answers correctly, he takes the boat home.
During its time on ITV last April and May, ‘The 1% Club’ swept the audience. The program premiered with a 24.8% audience share and more than 3.4 million viewers, but it did not peak and its audience has become increasingly loyal, reaching a 32.3% audience share. screen and 4.1 million viewers in one of its installments.
The most watched contests, on Antena 3
«We are very satisfied with the acquisition, since for Atresmedia it is a priority to continue betting on internationally successful formats. The most watched contests on our television are on Antena 3 and, therefore, it is a genre that fits perfectly into our entertainment catalog”, explains Carmen Ferreiro, director of Entertainment Programs at Atresmedia Televisión.
For his part, André Renaud, senior vice president of format sales in the global market of BBC Studios, says that “The 1% Club’s winning formula of entertainment and problem solving continues to attract great interest from our international clients and It is exciting that Atresmedia has become the fourth partner to commission a local version of the format. We are ambitious in our plans to reach even more audiences in Spain and Latin America in the future.”
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An image from the set, in the UK program. rc
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