We are in a very curious time in which many acquisitions of video game companies are being carried out, since just last year we saw what happened with Activision, and recently Nintendo took to the bag those who carried switch titles like Mortal Kombat 1. And now new news has been given, since Atari are buying from Intellivision to return to relevance within the market.
As mentioned in the statement, Atari acquire the brand Intellivisionincluding the rights to more than 200 titles in its portfolio and trademarks. Also, this last will change its name and continue its business of developing and distributing the brand’s game console Friend with a license to continue distributing new versions of the games on this device that is still being sold.
Here is part of the statement:
Purchase of Intellivision trademarks and games unites competing brands from the 70s and 80s
Atari, one of the world’s most iconic consumer brands and producers of interactive entertainment, today announced that it has purchased the Intellivision brand and certain games from Intellivision Entertainment LLC. Intellivision Entertainment LLC will change its name and continue its Amico-branded game console development and distribution business with a license from Atari to continue distributing new versions of Intellivision games on the Amico console.
Atari will look to expand digital and physical distribution of legacy Intellivision games, potentially create new games, and explore branding and licensing opportunities as part of a long-term plan to create value from Intellivision properties.
“The union of Atari and Intellivision after 45 years ends the longest console war in history,” said Mike Mika, studio director at Digital Eclipse, an Atari-owned game studio.
Mattel Electronics released the first Intellivision home video game console in 1979, and the console platform sold approximately 5 million units through 1990. Atari and Intellivision arguably fought the first major console war in the late 1970s and early 1990s. The 1980s. Mattel even hired actor George Plimpton to appear in a series of advertisements comparing the two systems, as well as in an eight-minute video shown at Gamescom.
In fact, to commemorate the moment, some t-shirts have been launched in the store. Atari.
Via: Atari Blog
Author’s note: We are facing a union that we can consider retro, given that they are the brands that started all this video game stuff. However, up to this point they have been a bit forgotten and this movement can help the process a little.
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