Amazon has announced the launch of Haul, a new online store that aims to put an end to the accelerated advance of platforms such as Temu and Shein. The alternative offers all kinds of products that “mostly cost less than $10,” according to the platform. e-commerce.
Dharmesh Mehta, vice president of Worldwide Sales Partner Services at Amazon, says that “finding great products at very low prices is important. Amazon Haul aims to help make fashion, home, lifestyle, electronics, and other shopping even more fun, easier, and affordable. [Queremos que] “Customers can buy with confidence that the merchandise they purchase is safe, authentic and in the expected condition.”
What does Amazon Haul offer?
The company emphasizes that its new point of sale offers a differentiated experience. It incorporates purchasing, search and payment functions that will allow “those interested to accumulate a large number of items at low prices.” Amazon Haul offers a loyalty program that gives discounts to shoppers based on the number of products ordered. “Users can enjoy greater savings, with a 5% discount on orders of $50 and a 10% discount on purchases of $75 and up,” the firm notes.
Amazon Haul Inventory is covered by the ‘A-to-Z Guarantee. This is a protection mechanism that ensures that consumers will receive products that are “safe, authentic, as described and that comply with standards.” [de mercado] applicable”, in accordance with the big tech. The policy applies to all products marketed on the service by third-party sellers certified and live by the company.
Amazon Haul is available in beta for a select group of users in the United States. At the moment, it can only be used through mobile applications and the version web from Amazon Shopping. The e-commerce giant has promised that “in the coming weeks” the platform will expand its reach.
Amazon goes for Temu and Shein
The announcement by the corporation founded by Jeff Bezos has been understood as a direct and forceful response to the rapid growth that certain e-commerce of Chinese origin have experienced in the United States and the rest of the world. Research from mobile intelligence platform Appfigures estimates that Temu is the most popular app among U.S. users ages 18 to 24. The app has been downloaded by this demographic about 42 million times between January and October 2024. For its part, the Shein mobile store has achieved almost 15 million installations.
Amazon’s counterparts from China have been singled out on multiple occasions and by various trade authorities. Regulators charge that its business model allegedly violates intellectual property, evades tax burdens, establishes an anti-competitive environment and facilitates the sale of products that represent a risk to buyers.
In Mexico, the Tax Administration Service (SAT) has questioned the business model. It identified irregular maneuvers in the importation of various merchandise and modified the General Foreign Trade Rules to avoid possible crimes of smuggling and tax fraud by said companies. For its part, the European Commission designated Temu and Shein as large online platforms under the Digital Services Act (DSA). The designation requires corporations to take measures to identify and mitigate risks related to the sale of products that are counterfeit, illegal, or that pose harm to the well-being of consumers.
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