Not everything is invented in the airline business. Not at all. Just around the corner there are new possibilities for entertaining business class air travelers, beyond the spacious cabins, the French champagne or the undivided and exclusive attention of the crew in every minute of the trip. Just browse through the latest tourism trends study prepared by Globetrender, presented last Tuesday by the technology company Amadeus in London, to test your capacity for wonder. Specifically, and as explained by experts in prospective for the tourism sector, the next thing that airlines will test with their first class passengers will be mixed reality viewers.
Among other possibilities, the user of these devices will be able to watch a movie in 360-degree format, with a truly astonishing level of immersion and with a virtual screen that cannot be seen in its entirety. The same experience will be replicated among those who prefer to watch an NBA game, for example, with the vivid sensation of witnessing the spectacle on the front lines of the court. The prodigy has already been tested by the new premium airline Beond, which began distributing Apple Vision Pro (3,500 euros per unit) to passengers on its route to the Maldives, with signs of finding imitators sooner rather than later. This is stated by the authors of the study ‘Travel Trends for 2025’, who also venture that “Air travel will reach new heights of personalization, combining smart technology with tailored on-board experiences“.
The same sources recognize that many passengers generally consume content on their own devices in offline mode, but the next thing will be to do it online, without the need to store it beforehand. For this, and thanks to High-speed Wi-Fi from providers like Starlinkfrom Elon Musk’s SpaceX company, plane passengers “will be able to watch their favorite television series in flight with the same ease as at home.”
Likewise, airlines have given a new twist to in-flight entertainment, with hyper-personalized algorithmic systems that offer updated audiovisual content – including advertisements of special interest to each viewer -, based on their historical preferences, according to data extracted from their activities. with members of loyalty programs, for example.
On the journey to the immediate future, the nostalgic desire of new generations of consumers also draws attention. “As the Millennial generation enters adulthood, we will see the revival of the classic caravan and camping holiday. Eurocamp is experiencing a huge surge in bookings, with 2024 shaping up to be its best year in five decades. In the United States, summer camps for adults are also booming, with Club Getaway seeing a 9% increase in revenue from its older age segments in 2024 compared to Differentiating elements of each space will also lead the way in the hotel business.
In fact, by 2025, many properties will “immerse guests in the local culture, history and natural beauty of their surroundings. For example, guests will fall in love with the charm of restored Mozambican Dhows in Kenya’s Jannah Lamu or will lean toward the old-world charm of the Maryhill estate in Sweden,” explains Amadeus.
The list of curious examples grows from one week to the next: Reverb Hamburga Hard Rock establishment, opened its doors in a World War II bunker in Hamburg, Germany; the American hotels of the chain Bunkhouse, Known for creating memorable boutique experiences, they have iconic locations in Texas, California and Kentucky; and the Edition Lake Como, by Marriott Internationalhoused in a 19th-century Italian mansion, will open in 2025. At the same time, large hotel groups are also adapting, launching boutique collections such as Accor’s Handwritten Collection, which is expected to include more than 17 hotels throughout the world in 2025.
Faced with an overdose of screen, a new generation of tourists, suffering from digital fatigue, prefers to uninstall Tinder, turn off their cell phone and dust off their passport with the aim of making new friends, and even finding a romance in real life. According to Amadeus booking data, solo leisure travel soared by 15.6% in 2023 compared to 2022, with a further increase of 9.2% so far in 2024.
Additionally, “the 2025 trends report predicts a wave of adventures – both group and solo – designed to spark genuine connections. From solo travel to G Adventuresuntil TimeLeftan app for travelers that allows you to meet five strangers for dinner every Wednesday, available in 60 countries.
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