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Supply chain disruptions slowed ‘Cyber Monday’ and ‘Black Friday’ business activities in the United States. Retailers, who announced their promotions in previous weeks, face new costs from global lockdowns, a lack of labor and inflation.
No mega deals. With retailers facing a shortage of products due to the logistical problems posed by global blockages in the supply chain, they expect sales to slow down due to the low supply they presented this year, seeking to protect their profit margins.
Data from Adobe Analytics over the weekend reflects that online spending on ‘Black Friday’ fell for the first time in history. “Online sales on big shopping days like Thanksgiving and ‘Black Friday’ are declining for the first time in history, and it’s starting to smooth out the shape of the season overall,” commented Taylor Schreiner, Director of Adobe Digital Insights.
For Cyber Monday, spending is expected to be around $ 10.2 billion to $ 11.3 billion, according to Adobe. The difference is minimal with spending of $ 10.8 billion last year.
“Cyber Monday is still very important, especially in the digital world, but enthusiasm has been more subdued than in recent history,” said Rob Garf, general manager of retail for Salesforce, a firm that estimated discount rates. in the United States in the week before ‘Cyber Monday’ 8% lower than in 2020.
According to Adobe, the season got off on the wrong foot: On ‘Black Friday’, American shoppers spent approximately $ 8.9 billion online, compared to $ 9 billion the previous year.
In contrast, MasterCard SpendingPulse said that US consumers spent 14% more on products, excluding cars. According to them, online spending increased 5% during the three-day period compared to the same period last year, and 28.7% compared to 2019.
Retailers faced a start to the holiday shopping season aggravated by worker and product shortages due to supply chain delays. Likewise, ‘Black Friday’ aroused global fears in the economy due to the appearance of a new variant of coronavirus that already causes restrictions in Europe and the Middle East.
With Reuters
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