The holidays are coming, time to meet, to sit at the table with your loved ones to celebrate all the good we have and what is to come. The time has come to raise our glasses and make the most special toast of the year with our eyes set on tradition and caring for the environment. It is not just about words, it is about taking action by betting on new products that are in connection with the sustainable philosophy that already prevails in all sectors of society.
As an early Christmas gift for all those consumers eco friendly, Ron Barceló puts on the Santa hat and launches in Spain Barceló Organic, the first Dominican rum 100% organic With which to toast the planet while enjoying a sensory experience full of tradition.
The quality of the firm’s rums, made directly from sugar cane juice, is endorsed by multiple international awards. It is the leader in its category in Spain and at a global level it occupies the fourth position as an exporter of rum in the world, with a presence in more than 70 countries.
No pesticides, just watered by rain
New times impose new production processes and that is precisely what the mythical brand founded in 1929 has done, for Julian Barceló. After almost a century of existence, it has advanced in its commitment to sustainability in a firm and pioneering way.
In 2016, Ron Barceló voluntarily adhered to the Carbon Neutral procedure, whereby companies quantify, reduce and offset their polluting emissions. At that time, what began as an isolated initiative, became the RB360º project, its own sustainability code in which all the policies and procedures for the development of a business activity are brought together in total respect for the environment and the community. Thanks to this commitment, in 2019 the firm became the first rum in the world to obtain the Carbon Neutral & ISO14067 Certificate with a Bilan Carbone® license. Now it goes one step further and presents its first completely organic variety to continue on this path.
And maybe you are wondering, what exactly does that mean that it is 100% organic? Get ready to discover the wildest side of one of the most consumed rums in the world, with all its essence and nothing else … The secret lies in its careful production process. In the fields of Barceló Organic, the sugar cane, which is the basis of this spirit drink, grows completely naturally without any chemical or pesticide intervening in its development. “Irrigation systems, treatments or fertilizers are not used,” he explains. Ana Suarez, Brand Ambassador of Ron Barceló Spain.
It is the rain itself that waters the field and works its miracle to make it grow and bear fruit. The one used to make this rum is located in a wild cane field of barely 1.5 square kilometers and naturally delimited by a river, a short distance from the distillery where it is made, in the Dominican Republic. Let your mind travel to such an idyllic place and imagine its flavor and aroma without any external factor clouding such a sensory experience.
Ecofriendly packaging and intense flavor
Barceló Organic’s eco commitment does not stop there… During its distillation process, 100% renewable thermal energy is used (you can applaud) and 83% electrical energy of photovoltaic origin.
In Barceló Organic’s fields, sugar cane grows completely naturally without any chemicals or pesticides
In addition, it is distilled in a totally independent way from the rest of the brand’s references and is aged in oak barrels that have not been previously used to preserve its original flavor to the maximum. Its annual production is limited, which makes it special and exclusive. Do you need anything else to convince you that when we say that it is 100% organic we are not exaggerating? And the good news continues because this is a round product, committed to its philosophy from start to finish. Thats why he packaging it is also eco friendly: its box and labeling are made from bagasse. Do not launch yourself to look for it on the internet because we are going to explain what exactly it is.
It is the vegetable fiber resulting from the extraction of sugar cane and organic inks. As you can see, everything is used here. In addition, its glass container, like that of the rest of the products, is 100% recyclable. Due to the morphology of the product, it is necessary to use containers without porosity and neutral, to maintain the quality and essence of the liquid, hence it is glass.
After shedding the philosophy of the new Ron Barceló launch, Barceló Organic, we move on to the more playful, but no less important. And you may be wondering if it has a flavor that makes it even more charismatic. The answer is yes: it stands out for its intense amber color, with aromas of caramelized cherry, cocoa and tobacco leaf. Initially, the fleshy fruit notes stand out, but in the background are candied fruits and pink pepper.
On The palate is light, with a long and smooth finish. You do not need any more excuses to make him the star of your celebrations this Christmas, because there is nothing better than to toast life … and the planet. A product with an air of exclusivity but affordable: its price is € 18.95 and it is available in the Bio sections of Carrefour, El Corte Inglés and Amazon.
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