Hyundai continues to pursue its harmony with the world of cinema. After the close partnership with the latest chapter of Spider-Man, which featured the Ioniq 5 electric SUV, another crossover of the Korean brand is preparing to steal the show in a new film: let’s talk about the popular Tucsonwho will show off his versatile skills and his futuristic design in the film “Uncharted“, The next Sony Pictures movie. For the occasion, Hyundai has developed a special concept of the SUV, renamed “Beast”.
“The new Tucson is a high-performance SUV, ready for the challenge and adventure of a treasure hunt. ‘Uncharted’ is a saga with millions of fans around the world and we’re thrilled to showcase the capabilities and technology of our vehicles in creative and film-friendly ways from Sony Pictures – commented Thomas Schemera, Executive Vice President, Global Chief Marketing Officer and Head of Customer Experience Division at Hyundai – Our recent collaboration with ‘Spider-Man: No Way Home’ was a huge success in promoting Ioniq 5 and Tucson, and we can’t wait to continue the momentum with ‘Uncharted’. “ The Korean carmaker has made it known that, in addition to the SUV Tucson, the models will appear in the film “Uncharted” Genesis G90, Genesis G80 and Genesis GV80. The film’s premiere is scheduled for February 11 in the UK and February 18 in the United States, while in Italy it will arrive from February 17.
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