There is so much noise in digital marketing that your message gets lost in the transition. If you have a local business, you can consider leaflet distribution to grow your business. Here are the top six strategies you can implement to grow your business locally.
- Keep the Message Clear
All marketing material should have a clear message. You must get professional help to create leaflets to ensure the message is conveyed quickly and creatively. Since leaflet marketing is a type of print marketing, you need to adopt creative ways to convey the message effectively. Here are some tips for designing leaflets for your local business.
- Choose the correct size.
- Write a strong headline.
- Ensure it looks professional
- Pick attractive and relevant images
- Use local language spoken by your target audience
- Keep the message short and simple; the less, the better.
- Use Effective Delivery Methods
After creating professional leaflets for distribution, you need to use effective delivery methods like hand-to-hand, door-to-door, or direct mail.
- Hand to hand- you can hand out a leaflet to people directly on the streets. You can stand at busy road intersections and hand out a flyer.
- Door-to-door- If your target audience resides in a particular area, you can distribute a leaflet to each house in the target area. You can drop the leaflet in the letterbox.
- Direct mail – you can also send leaflets by direct mail. Australia has several direct mail services that offer direct mail options to local businesses to reach their target audience.
- Direct People to Landing Page
The leaflet size limits the number of words you can write. Hence, it would help if you used leaflets to direct customers to a landing page where you have enough space to showcase enticing offers. Create a landing page for a leaflet distribution campaign and use the page to push your products and services to your target audience.
You cannot expect people to purchase your products or services immediately after seeing the leaflet. Hence, you need to have a clear intrigue message of what you want the people to do. If your message in the leaflet resonates with the audience, you will see an increase in traffic to your website that will provide you with several conversion opportunities.
- Collect Email Address
If you want your business to grow locally, you cannot ignore digital marketing completely. Today, a large number of people use email as the primary mode of personal and business communication.
You can use this trend to your benefit and use the leaflet marketing campaign to collect the target audience’s email addresses for future campaigns. Some of the ideal ways to collect email addresses of the target audience are
- Competition -If your local business offers a product or service everyone can use, you can use the competition method to collect email addresses. You can encourage people to enter the competition, which would require them to provide their details and email address to enter the competition.
- Discount – you can also entice people to provide email addresses by providing a discount. For example, people have to fill up a form, and the discount code will be emailed to them.
- Create a Stir
The leaflet should evoke some reaction. You may find this tactic unusual, but it works when done correctly. The core of any marketing campaign is generating a response, and the same applies to leaflet marketing. However, you should have a plan to capitalise on the response.
Since you are targeting people at a local level, you need to have a good idea to create a leaflet that is shocking or funny, and the main objective is to generate a response.
When people receive something unique, they discuss it. In your case, they would be discussing your leaflet and the message it contains. For example, people who receive the leaflet may say to others, “Did you receive the leaflet from a specific local business? It was so funny.” You need to push the limits of design and content when creating leaflets for a local audience.
- Add a Method of Measurement
If you can’t monitor the leaflet marketing campaign, you cannot improve it in the second round. According to experts, no matter what medium or channel you use to reach your target audience, you need to have some measurement method.
Technology offers you several tools to monitor the success of your leaflet campaign. For example, you can use GPS tracking to know where the leaflet is distributed, the number of brochures distributed, and check-in times.
Measuring the impact of the leaflet gives your business an edge. If you can monitor every leaflet campaign, you can know what got people interested, how many people bought, got in touch, or referred others.
To sum up, these are some strategies that you can implement to grow your local business using leaflet distribution.
