Post United, digital publisher of football content, plans to open a new process to attract investors throughout the first quarter of 2025. The digital platform, which at the beginning of 2023 closed a round worth one million euros, is now waiting attract nearly 2 million with the aim of continuing to expand its footprint and advance its strategic plan, diversify its content offering and open new international markets.
With a valuation that could exceed ten million euros after this round of financing, the platform is aimed at a young audience (60% of the audience is under 24 years old). Post United has reached 10 million followers, with a valuation of 8 million euros on the verge of its fifth anniversary.
The company, a pioneer in its sector, works with brands such as LaLiga, EA Sports, Microsoft, Sorare, Amazon, Pepsi, Adidas and BMW and expects to have a turnover of two million, with 300,000 euros of profits in two years.
The shareholding structure is made up of Esteve Calzada, co-founder of the company, former director of FC Barcelona, Manchester City, and now CEO of Al Hilal, who owns 60% of the shares of Post United, while the streamer DjMaRiiO and a group of workers have 10%. The remaining 30% belongs to investors linked to football who supported the first round of financing in 2023.
Calzada highlights the importance of this new phase of growth and points out: “We are at a key moment, evaluating different scenarios that allow us to strengthen our presence in new markets and expand our content offering,” he commented.
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