Since it was published a few years ago, this book has taken off and has even been included as required reading at one of the best business universities in the United States. Its original title is The Mom Testif you prefer a more literal translation than the one in the header of this article, it would be something like mom’s exam.
The thesis of the book is that many businesses fail because future clients are asked why. new products or services as if they were our mothers and, of course!, they will generally respond as such: without hurting feelings and preventing the truth in its purest form from flowing and therefore valuable learning also appears, even if it hurts.
The book defends the idea that if we were able to ask our mother questions about important issues without her lying or sweetening her opinion to protect our feelings, then we would be asking the right questions.
No one is unaware that this it’s not simplebut it can be applied to many facets of life. Since when, as young people, we asked for judgment about some new friends with strange habits or for a partner who gives you a bad life, even for that job that pays so badly or for that partner who is going to allow you quickly earn a lot of money. Also for those shortcuts that you are forced to take to reach a certain professional destination sooner. We generally ask our mother in a way that gives us the approval and some love along the way. what a mistake.
This book focuses on the business world and specifically on how to sell more by asking the right questions and not those of a mother. Is a practical guide which teaches how to get honest and useful answers, avoiding the biased ones that often come from asking a family or close friends. Those responses from those who love you help you in the short term with some self-esteemalthough they lead you to failure over time.
That is why the story must be applied with three easy tips. The first, avoid ambiguous questions. Instead of general questions like “Do you like my idea?”, it is better to ask about past experiences, for example: “When was the last time you faced this problem?” Secondly, we must focus on learning, not selling. The goal of a good conversation should not be to convince the other person that your idea is good, but to understand their real problems. This implies listen more and talk lessallowing the other person to share their experiences and opinions without feeling pressured.
And thirdly, always look a concrete commitment. Instead of accepting vague promises of future support, it is important to look for evidence that the person has tried to resolve the problem in the past and is willing to pay for a solution in the future. Questions like “How much have you spent trying to solve this problem?” They can be revealing.
Now take all this to your day to day. To that advice that you ask your intimates to help you, but in reality you only seek to reaffirm yourself. How the movie would change our lives and even that of Spain if we asked the right people or in the right way. Without going any further, in these days of so many corruptions, if those in question asked for advice following the rules of this book, the answer would be clear and crude And I’m afraid that, like many children, the President of the Government would not like to hear it either, but it would allow the country to move forward.
#Dont #mom #Opinion #Iñaki #Ortega
