Buy drinks, meals and dinners from your seat, whether from the VIP boxes or from the stands, because technology makes no distinctions with the type of pass or subscription purchased. Find out the availability of the shirts that will be available in the Espai Barça official store. Check which entrances to the stadium are more or less frequented and receive the best instructions from the club. Download tickets to access all facilities. Enjoy online content. Of video games. In summary, offering in the largest stadium in Europe, which will have a capacity of 104,600 seats, and throughout the Espai Barça, an experience that will go beyond sports.
All this will be possible because the new FC Barcelona facilities will be equipped with a very advanced technological environment thanks to the agreement that the club has closed until 2028 with HPE Aruba Networking and HPE GreenLake Cloud. Both technologies will allow us to know the needs of fans because they will carry out data analysis in real time and in the safest way possible.
New services available to fans include gamification and virtual reality
The new services that will be made available to fans and partners include gamification and virtual reality, with which various experiences can be enjoyed in real time on the three video scoreboards located at the top of the stadium. “This includes the broadcast of images and results in real time and the satisfaction of fans’ expectations of having instant access, such as in events such as the Taylor Swift concert,” they indicate from the club, thinking of a business that will go beyond the sport. “Our vision is to completely immerse fans throughout their visit and offer a fast, stable and safe personalized experience,” say the same sources.
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Beyond what the fan will have at no extra cost, all teams in all sections of the club will be able to benefit from the most advanced analytics to optimize game performance and strategy. HPE will also provide the club with secure solutions to implement artificial intelligence.
To achieve both, the infrastructure will be complete and innovative. The club has already installed two equipped data centers located inside the stadium and another at the Palau Blaugrana with service switches installed. Likewise, the entity will also deploy an advanced high-speed secure wireless network with additional plans for fans to incorporate 5G technology into their devices. In this private technological cloud, which will be located near the stadium, the club will be able to save content that can be broadcast on the screens.
In addition, Barcelona will soon launch, together with the connectivity company New Era Visionary Group (NEVG) and the telecommunications operator Orange, Barça Mobile, its own brand that will offer mobile phone and data services, as well as fiber optics. The agreement is for the next five years, from January 1, 2025 to June 2030. Orange is also the company chosen by Real Madrid to install its 5G in the Santiago Bernabéu stadium.
When will it be available?
Barça will seek to have this system operational when the Spotify Camp Nou opens with 63% of its capacity. In principle, it should be in mid-February if the entity obtains the five permits that must be provided by Barcelona City Council, the firefighters, LaLiga, UEFA and the Federation.
The remodeling of the stadium includes a boulevard of shops and restaurant establishments that will allow this technological experience to be extended. The club expects that the new stadium, which will be a reality in the summer of 2026, will provide a minimum income of 247 million euros annually.
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