One of the keys to Lexus’ global strategy as a brand premium has consisted, for years, of establishing close ties with two worlds apparently as far apart as art and sport. In the first area, it is necessary to remember the design competition Lexus Art Carwhich has already celebrated its seventh edition and champions the company’s plans in everything related to artistic disciplines.
In the sporting field, Lexus is known for its support of hockey and tennis, among other specialties. Now, the Japanese firm reinforces its commitment to the art of the racket by becoming Partner Automotive Finals Official Billie Jean King Cup. With this sponsorship, the brand also joins women’s tennis, in its ambition to support the world of tennis, demonstrating the union between the energy of the most important tennis tournaments in the world and the sensations of driving a luxurious Lexus model.
On this occasion, the finals of the Billie Jean King Cup They change venues and will be held in Malaga, instead of Seville, to coincide with the Final 8 of the Davis Cup and share the stage at the José María Martín Carpena Sports Palace from November 13 to 20. It will be the first time in history that both the women’s and men’s Tennis World Cups are held at the same venue and on consecutive dates.
Lexus will be in charge of transporting players and teams in the B finalillie jean king cup with the presence of the Lexus Electrified range, from the iconic LC Cabrio, the new RX or the NX plug-in hybrid, among other models, which will have a prominent space in the tournament.
The Billie Jean King Cup by Gainbridge It’s the Women’s Tennis World Cup. Formerly known as the Federation Cup, it is the largest international team competition in women’s sport, with a record 135 nations competing in 2023. Champions Canada took home an unprecedented amount for their triumph in the finals of 2023, held in Seville. Global partners of the event include Gainbridge, elf and Microsoft.
As to Billie Jean King Cup Limited, is a partnership created between the International Tennis Federation and TWG Global with the aim of delivering transformative investment and innovation to the Billie Jean King Cup, the women’s Tennis World Cup. Bringing together knowledge and experience from the tennis, business and entertainment industries, the collaboration’s primary mission is to grow and leverage the world’s most popular industries. The way they have found to achieve this purpose is this annual team competition for women, conceived as a platform for positive change.
More than 1,800 tournaments
The International Tennis Federation (ITF) is the world governing body for tennis. Founded in 1913, it aims to ensure the long-term growth and sustainability of the sport, offering tennis for future generations in association with its 213 member National Associations.
The ITF oversees the rules and regulations governing international and domestic competition. Additionally, it is responsible for the global development of tennis through its highly regarded global Development Programme, its Science and Technology department – which oversees equipment and technology – and its Refereeing department, charged with overseeing education and training. progress of the referees.
The entity organizes up to 1,850 men’s, women’s and youth tournaments in the ITF World Tennis Tourand manages the ITF youth team competitions, the ITF Beach Tennis World Tourhe Uniqlo Wheelchair Tennis Toury the ITF World Tennis Masters Touralong with the men’s and women’s Tennis World Cups – the Davis Cup and the Billie Jean King by Gainbridgerespectively-, which are the two largest international team competitions in tennis.
Finally, the International Tennis Federation manages the Olympic Tennis Event on behalf of the International Olympic Committee (IOC) and the Paralympic Tennis Event on behalf of the IPC (International Paralympic Committee), as well as the Qualification Pathways for both events at the Games.
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