Volvo confirms that the most elite hybrid SUV will remain on the market “as long as there is demand”

A little over two months ago, Volvo released a statement making it official that it will not be a 100% electric brand in 2030, as they had been promising for several years. However, they will not be far from such a milestone, since 90% will be ‘zero emissions’, while the remaining 10% will be carried out by electrified mechanics with mainly plug-in hybrid systems.

But what models will survive until the beginning of the next decade? This is an important question, because it is complicated launch this type of predictions six years ahead. However, we do know of one that could continue at the forefront.

Specifically, we are talking about the Volvo XC90, the large luxury SUV from the Swedish firm that has recently received an aesthetic and mechanical update. This model offers versions with a gasoline engine with an electric support mild-hybridas well as a plug-in hybrid alternative with more than 70 kilometers of autonomy.

What the future will hold for the Volvo XC90

Despite all this, it remained a question how long the commercial life of the new Volvo XC90 would extend. However, this doubt could have been resolved after some statements published by the media Auto Express. According to this medium, an anonymous worker from the Swedish company has stated the following: “We will continue updating the XC90 as long as there is demand. It is an important car for us.

For reference, this large luxury SUV is the third most popular model within the company, according to global sales rates so far in 2024. It is only behind the XC60 and XC40 and, still, ahead of the beloved EX30 all electric.

As is well known, Volvo launched the EX90, a 100% electric SUV that is presented as a ‘zero emissions’ alternative to the hybrid SUV. As a reference, in Spain, the Volvo XC90 starts at 81,200 euros (mild-hybrid version), while The EX90 does the same from 83,127 euroswithout counting available aid or discounts. The price difference between one and the other is ridiculous, hence the client can choose between both, governed only by their own tastes or needs.

In the aforementioned media they corroborate this, as they point out that Volvo does not see the EX90 as a substitute for the XC90, but as an alternative. “We do not see the buyers of both models as equal,” stating that each client has well-differentiated tastes and interests.

So, How long will the current Volvo XC90 remain ‘alive’? That’s a question that no one has the answer to yet. It is likely that the market will continue to demand this model beyond the year 2030 and, therefore, the brand will continue to present updates until the European legislation of the year 2035 becomes effective. Until then, the Swedes will continue to offer both alternatives (XC90 and EX90) at prices very close to each other so that it is the client themselves who chooses.