Eighteen days after the damage that devastated part of the province of Valencia and with the scare this week, agri-food companies have already generalized social initiatives, mainly donations of food and tools, for those affected.
Financial donations and psychological help for its employees in the affected areas and cultural and sports activities to raise funds coexist on the agenda of a sector in a context of Christmas pre-campaign that has also crept into this particular wave of solidarity.
The different supermarket chains have launched their logistics to collaborate with those affected by dana, as is the case of Mercadona, which has delivered more than 300 tons of food and equipment to soup kitchens; has also announced a donation of 40 million euros to help their ground zero workers.
Carrefour activated a contingency plan reinforcing shipments to the affected areas to guarantee supply and are working to help the affected staff, in addition to also collaborating with the Red Cross and providing psychological support under the internal program “Together to Take Care of You”.
Lidl Spain is collaborating with local administrations and official organizations to send aid, which has gone out from its logistics platform in Cheste (Valencia).
The Eroski and Dia supermarkets have also committed themselves through the donation in checkout lines, which will be channeled by the Red Cross.
Alcampo has also provided help to organizations such as the Red Cross and the Aldaia town hall, where a affected supermarket of the groupwith machinery and specialized personnel for cleaning, in addition to starting a fundraising campaign.
Consum has launched a non-refundable donation plan and 0% interest loans for help the nearly 1,000 workers on its staff who have been affected by damage.
The industry has also launched all its machinery, such as Coca-Cola Spain, which has donated one million euros to the Red Cross and has activated an internal support plan for its employees in the affected areas.
Nestlé Spain has donated 260,000 kilos of products and in particular the Volunteer Commission of the Nestlé Aquarel bottling plant in Herrera del Duque (Badajoz) organized a “solidarity shift” over a weekend to collaborate with those affected: 22,500 liters of water were bottled and donated entirely to the affected areas.
In fact, the mineral water companies within the Spanish Mineral Water Association (Aneabe) They have donated one million liters for the affected areas through the Solidarity Water Bank that brings together 60 companies in collaboration with the Red Cross.
Campofrío (Sigma) has launched the “Hand in Hand” programso that the group’s workers can make donations, which will be doubled by the company, the amount of which will be allocated to colleagues who have suffered damage to their home and also an employee assistance office for the Torrent plant (Valencia) and a psycho-emotional help line.
Danone Spain has recognized the special and close link with Valencia, since it has a team there, being the “most essential” to care and protect to that Danone family in Valencia and collaborate by channeling their donations through the Red Cross and the Food Bank to provide essential food.
The Fuertes Group -ElPozo Alimentación- has organized cultural and sports activities in order to raise funds that will be allocated entirely to the reconstruction work, in addition to donating basic food and tools for Valencia and Letur (Albacete).
As taught by Hijos de Rivera (Estrella Galicia), who organized a 5 kilometer solidarity race in La Coruña (Galicia), with which they have managed to raise 80,000 euros allocated to Fesbal.
The Mondelez International group is also collaborating with different charities that work for the affected areas to which they send financial and product donations and its brand Suchard, as a sign of respect, has paralyzed its typical Christmas campaign due to “the difficult situation that people affected by dana are going through.”
Noel Alimentaria, a brand very present at Christmas, have sent more than 20,000 units of its product line such as fuet, chorizo or serrano ham from the Ribera Baixa region (Valencia).
This is how food in all its splendor spreads its arms to help those affected by dana in a wave of solidarity that overwhelms and international cup covers.
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