Save in the shopping cart?: this supermarket invests 150 million to take care of our pockets

The price increase that we have experienced in recent months It has especially affected the shopping basket. We have had inflation for three years and it seems that saving at home has become more complicated than ever. However, there is always room for improvement.

Faced with this escalation in food prices, nearly half of consumers acknowledge having changed their purchasing habits to save at the end of the month. According to a dia studio on consumption and savings trends, compare prices, purchase promotional products or plan weekly menus in advance They are some of the most common strategies to reduce expenses.

The rise of The own brand is another trend that has gained prominence in recent years, already representing 43.7% of the baskets of Spanish families. In fact, six out of ten respondents say they opt for white label because they can save between 10-25% on their monthly purchase.

Furthermore, this study also reveals that 70% of those surveyed look at the price to make their purchase in a single establishment. This is followed by other reasons such as proximity (60%), offers (48%) and loyalty clubs (27%).

Dia is committed to savings: own brand products, weekly discounts and exclusive benefits in its loyalty club

Aware of this, in Day remain committed to savings and guarantee their clients savings of up to 25% annually if they buy in their establishments. With an investment of more than 500 million euros since 2020, these supermarkets have positioned themselves as the great allies of the Spaniards’ pockets.

Thanks to Dia brand products and exclusive offers and promotions, this chain has mitigated the impact of high prices. Their Weekly discounts on more than 200 products, with special focus on Club Dia members, They allow you to save up to 40% in your shopping cart. As a novelty, they have the Lucky Wheel game in their app, where the prizes translate into discounts, coupons and gift products to redeem both in their physical stores and through their purchasing channels. on-line.

Solutions to save in the face of price increases

For Dia, “the most important thing” is that the client can choose. Therefore, it offers a wide variety of manufacturer and own brand products so that consumers are the ones who decide what to include in their shopping basket according to their needs. In this way, consumers have access to top quality food and items without worrying so much about their pocketbooks.

The recipe to guarantee this savings? Invest more than 150 million euros in 2024 in exclusive promotions and advantages in your loyalty club. 25 years ago they inaugurated the Club Day and, since then, they have almost six million customers.

Dia has become undisputed ally of savings beyond the linear ones. Furthermore, thanks to its alliance program with leading companies, hiring the services of partners such as Endesa, Mapfre, Galp, Booking, Securitas Direct, Avis, Legálitas or Parques Reunidos, Club Dia customers can save up to 500 euros on their annual purchases.

And being able to make your shopping cart with Dia products and the chain’s weekly offers and promotions can help you save 25% on your annual shopping cart. “That is to say, “In a purchase of 1,000 euros, the consumer could reduce the expense to 750-800 euros,” explains Inés Vilchez, Director of Operations and Supply Chain at Dia España.