The mattress manufacturer LM Descanso, based in Murcia, has acquired the Lo Mónaco brand with the aim of relaunching it and improving its products and services. Lo Mónaco had ceased activity at the Asegra de Peligros industrial estate (Granada) last January after selling more than 750,000 mattresses since its founding in 1996. It also sold kitchen batteries.
The company that Livio Lo Mónaco created in Granada in the 90s became one of the popular brands in the country thanks to aggressive advertising campaigns, with a constant presence on television with well-known faces such as María Teresa Campos, Constantino Romero, Carmen Sevilla and others. It reached a turnover of more than one hundred million euros. It was a pioneer with its latex mattresses and also with its home sales methodswith more than 200 employees on staff at its peak and a network of commission salespeople that covered all of Spain.
Crisis
In 2006 it suffered a first crisis that it managed to overcome, reaching an extreme situation in 2019 that led to an ERTE. Then he suffered another crisis with the pandemic.
In 2021 Livio Lo Monaco sold the company to a fund, which could not overcome the situation with a business model based on online sales, until it closed it on January 27.
«After a transition period, the Lo Mónaco mattress brand announces its reopening under the ownership of a new company. The acquisition by LM Descanso SLU represents a new boost for the brand, which is committed to continuing to offer its customers the same quality and excellence that they have always expected from it. To this end, they have reached an agreement to product research and development with a great national brand,” says the new owner.
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