The turns that life takes VidaCaixa renews its third season with Movistar Plus+ with a different format but with the same essence. The campaign leaves the Ferris wheel in the background and proposes a new setting to celebrate the different stages of life and the different ways of living it.
Blanca Romero, Boris Izaguirre, Carolina Iglesias, Bibiana Fernandez and Galder Varasstar in this installment in which through anecdotes, experiences, stories and advice, we invite you to reflect on live without complexes and with a firm commitment to oneself.
The protagonists celebrate all ways of living, beyond social conventionssince this season delves into how, despite adversity, life can always be celebrated from authenticity. The first chapter premieres on next October 8 in Movistar Plus+ and every Wednesday, until October 30, a new episode will be released.
Raise awareness about financial well-being
VidaCaixa reaffirms its commitment to helping people build their future, whatever their life project may be. With this new season of The turns that life takesin which spontaneous, natural and close conversations take place, the insurer wants to raise awareness among the population about the importance of looking to the future from a financial well-being that is built with savings and protection against life’s unforeseen events.
VidaCaixa is committed to financial education that it promotes through its blog, Ruta67, where it reports on savings, sustainability, unforeseen events and retirement. Along these lines, the campaign The turns that life takesthrough original and current content, this objective is set: to make the audience feel identified with the anecdotes of the protagonists to send messages about the importance of protecting oneself and planning the future from a financial point of view.
Raise awareness about financial unforeseen events
The turns that life takes is VidaCaixa’s own production to promote financial education and forecasting for the future: savings, life and retirement They form the insurer’s product lines.
VidaCaixa has established itself as a leader in the insurance sector and has remained there for eight years, with a market share of almost 15% at the end of last year. Through a personalized service in its pension, savings and life insurance plans, it offers confidence to its clients.
With the production of the new season of The turns that life takes reinforces its strategy to establish a differential model in the sector. It has a firm social commitment and a very specific way of understanding its products as tools for both social security, with its insurance against unforeseen events, and savings, with its retirement pension plans.
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