Samsung could raise the prices of the Galaxy Z Flip 6 and Fold 6 and use the Olympics as a stage

With the Unpacked 2024 event scheduled for July, Samsung is preparing to reveal its to the world latest generation of foldable devicesthe Galaxy Z Fold 6 and the Galaxy Z Flip 6. In this context, new information emerges suggesting a significant price increase for these models, along with details on how Samsung plans to capitalize on the Olympics as a stage for this important presentation.

Launching strategies

Recent reports indicate that Samsung might present the new devices on July 10thwith actual availability scheduled for the 24th of the same month, to coincide with the Olympics, an event of which Samsung is the main sponsor. This move aims to guarantee maximum visibility for the new products in a period of great global media attention.

The previews speak of a price increase of approximately 100 euros/dollars compared to previous models, mainly due to the introduction of new technologies, such as the Snapdragon 8 Gen 3 processor and advancements in AI capabilities, despite the absence of significant hardware innovations outside of the Flip model’s improved camera.

The Olympics as a stage

The association with the Olympics is not just a question of timing, but is part of a broader strategy to position Samsung at the center of global attention, taking advantage of an event followed by millions of people around the world. This strategic choice is indicative of the importance that Samsung attaches to these launches, considering them crucial for its positioning in the premium device market.

In addition to new smartphones, Samsung could surprise the public with the introduction of the Galaxy a new smartwatch model with improved features, and the Galaxy Ring, an intelligent ring that would represent an absolute novelty for the company in the field of wearables. These innovations represent attempts by Samsung to further diversify its wearable product offering, trying to capture still unexplored market segments.