“Finding appropriate emotional and linguistic registers for fearless communication”. This is stated by Nicoletta Luppi, President and CEO of MSD Italia which promotes the project “They are not all the same. Breast cancer and life paths” created with the scientific consultancy of the AIOM Foundation. The project aims to inform newly diagnosed women, caregivers and the general public on the need to contact the Breast Units present in the area, in the case of breast cancer diagnosis, to begin a process alongside a Multidisciplinary Team capable of identifying the personalized therapeutic path for each patient.
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