“InstaShop” allows users of its application to contribute to the “Mother’s Endowment”

InstaShop, the leading digital platform for local stores in the UAE, announced its participation in supporting the “Mother’s Endowment” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, in conjunction with the month of Holy Ramadan, with the aim of honoring mothers, by establishing an endowment fund worth one billion dirhams, to support the education of millions of individuals around the world.

Users of the smart “InstaShop” application, available on Google Play and the App Store, can follow simple steps to donate, starting from 10 dirhams to 20, 50, 100, 200, 300, 400, and 500 dirhams, to support the “Mother’s Endowment” campaign.

InstaShop CEO, Nicola Caparcaba, said: “Our joining the list of contributors to the (Mother’s Endowment) campaign, which launches an endowment fund to support the education of millions in a sustainable manner, comes within the framework of our commitment to social responsibility and supporting the inspiring humanitarian initiatives launched by the UAE.”

He added, “The smart InstaShop application provides an easy channel to contribute to the campaign, which honors the role of mothers in raising generations who can bear the responsibility of building future societies,” expressing his pride in participating in the campaign that embodies the culture of giving and giving that is rooted in Emirati society, and is being established at a time when The same pioneering humanitarian role of the UAE, whose umbrella of giving included various peoples of the world.

The “Mother’s Endowment” campaign, which falls under the umbrella of the “Mohammed Bin Rashid Al Maktoum Global Initiatives” Foundation, aims to honor all mothers, by providing every person with the opportunity to donate in their mother’s name to the “Mother’s Endowment.”

The campaign seeks to establish the values ​​of filial piety, affection, compassion and solidarity among members of society, and to strengthen the UAE’s position in the field of charitable and humanitarian work. It also highlights the civilized face of Emirati society that supports every initiative aimed at helping others without discrimination.