In a move that has sparked a heated debate between technology users and privacy advocates, the streaming stick company known as Roku has filed a revolutionary patent that raises the possibility of injecting ads directly through the HDMI connection while users enjoy their PlayStation 5 or immerse themselves in the experience of Netflix.
The document talks about the insertion of advertisements through a display device (TV) coupled to a multimedia device through a high-definition interface. The system analyzes when there is a pause in the multimedia content and displays an advertisement. Advertising is personalized based on the context or type of content playing on the output device.
The frames of the video channel are analyzed and compared to see if a change has occurred that attracts attention adaptively. If they are the same, a pause event is determined and the advertisement is displayed on the TV. To avoid the insertion of advertising by mistake, the engineers of the stick company will study the sound channel in search of moments of silence and that it does not happen at an inappropriate time.
Proponents of the idea argue that this technology could be an innovative way to make ads more relevant to users, by adapting them to their interests and preferences in real time. Furthermore, they argue that this approach could generate a new source of income for both device manufacturers and content developers.
However, the proposal has sparked a mixed reaction among consumers and digital privacy advocates, who express concerns about the invasion of privacy and the potential to disrupt users' entertainment experience.
Fortunately there is a way to avoid all problems in case Roku put the plan into action, and that is to avoid buying televisions with Roku integrated instead of buying the device separately, so the main thing is to look at specific models such as Sharp, TCL, Hi-Sense and some more.
Via: Google Patents
Editor's note: It is quite difficult that after Roku does this others will not want to emulate it, and if they are successful it is possible that other companies will want to follow the same path, hopefully not soon.
#patent #advertisements #HDMI
