Lancia HF, the iconic logo returns to the road with the new Ypsilon | FormulaPassion.it

The historic HF logo that made Lancia's history is preparing to return to the road. The symbol of the sportiness of the Turin brand has been reinterpreted in a modern key by the Style Center of the Turin brand, reusing the original colors of white, red and black, without adding further graphic elements compared to the original but retouching the shapes, making them purer. The colors are the original ones of the HF logo which debuted in 1966 on the Fulvia Coupé.

The new logo

Its reinterpretation has been defined as Progressive Classic, as it perfectly balances past and future, with classic elements projected into the new era of the Italian car manufacturer. The debut of the HF logo on the road will take place in 2025, with the new Lancia Ypsilon HF: this car will have a sportier set up, with a lowered stance and widened tracks, it will have an electric powertrain with a total power of 240 HP which will guarantee acceleration 0 to 100 km/h in 5.8 seconds.

Lancia's plans

“On the occasion of the debut of the film “Race for Glory” in the main Italian cinemas, I am pleased to unveil the new HF logo, which will make its debut on the New Lancia Ypsilon HF and then also embellish the high-performance versions of future models of the brands – explained Luca Napolitano, CEO of Lancia – A few days after the presentation of the New Lancia Ypsilon, the first car of the new era of the brand, today (yesterday for those reading this) we take another step forward in the path of the Lancia Renaissance, which underlines the most brutal and radical soul of the brand and its commitment to focusing on performance models.”

The history of the HF logo

The HF logo was introduced for the first time in 1960, on the occasion of the Geneva Motor Show, when a group of passionate owners of Lancia cars founded the “Lancia Hi-Fi” club (Hi-Fi means High-Fidelity), reserved for those who have purchased at least six factory new Lancia cars. The initials HF appear for the first time on some Lancia sports models, such as the Coupé Flaminia Pinin Farina, the Flaminia Sport Zagato and Flavia Coupé. A few years later, in February 1963, together with some drivers and passionate owners of Lancia cars, Cesare Fiorio founded the HF Squadra Corse Lancia. The logo chosen for the Squadra Corse is made up of the capital letters HF, white on a black background, with four running red elephants as mascots and at the bottom in capital letters the writing SQUADRA CORSE, white on a red background. Showing it off for the first time is the legendary '66 Fulvia Coupé HF, remembered for its countless victories in rallies, followed by the unbeatable Stratos HF from 1974 to 1978, by the Delta Turbo in 1983, and finally by Delta 4WD, Delta Integrale and Delta HF integral Evolution. Numerous successes have been achieved by Lancia HF cars since the birth of the Lancia Racing Team. In 1972, the Fulvia HF won the International Manufacturers' Championship, which became the World Rally Championship the following year; competition which saw the Fulvia HF itself triumph together with the Stratos HF in 1974 and the Stratos HF in the two-year period 1976-1977, culminating with the six consecutive titles won between 1987 and 1992 by the iconic all-wheel drive Delta HF, a model in capable of excelling in various versions, 4WD, 8v, 16v and Evoluzione.