It would seem that Mediaset has made a definitive decision: a well-known television program will not be broadcast. Here's which one.
Mediaset, one of the main Italian television groups, recently announced a surprising decision. A plan previously scheduled will no longer be broadcast. Although the company has not yet declared the reasons for this choice, it seems that it is basing its decision mainly on financial considerations.
Last year's results indicate solid advertising sales for Mediaset. The ratings of their programs have exceeded those of the competition, including Rai, the Italian public broadcaster. This success confirms advertisers' confidence in Mediaset's ability to reach a large audience of viewers. Furthermore, it consolidates the company's position as a leader in the Italian television market.
In a world where there is a lot of competition to attract the attention of people and companies who want to advertise their products, it is normal for Mediaset to carefully choose which programs to broadcast.
![The Mole will no longer be on air](https://www.bigodino.it/wp-content/uploads/2024/02/La-talpa-1.jpg)
This could be one of the reasons why Mediaset decided not to broadcast the reality show.”The mole” this season and opted instead for the better known “Big Brother“. The latter programme, with its consolidated appeal and its ability to attract a large audience, could guarantee an even greater economic return for the company.
![Big Brother: reconfirmed next season](https://www.bigodino.it/wp-content/uploads/2024/02/Grande-Fratello-7.jpg)
On TvBlog you can read some previews on the organization of the next GF season:
Naturally new cast, with new contestants and maybe even some new features in the program mechanism. Mechanism and contents that have already been modified this year after the controversy of the 2022-2023 edition. A certain news of which we can give you a preview is that after 24 years the legendary house with the red door will leave Cinecittà for the next edition to move to the green Lumina Studios located in the natural setting of the Veio Park, North Rome area in Via Macherio. This is a nice change that will give new air and a new image to the most spied on house in Italy.
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