Also Bridgestone will be present at CES Las Vegas, scheduled from 9 to 12 January 2024. At the Consumer Electronics Show, the company specializing in the production of tires will present some of its innovations for the commercial and transport sectors. In particular, some solutions will be revealed to improve the end-to-end customer experience in the name of sustainability and efficiency, aimed in particular at both large and small fleets.
Bridgestone's Fleetcare package
Bridgestone will also be joined by longtime partners Kodiak, Penske and Truckers Against Trafficking (TAT) to discuss the challenges and opportunities impacting both fleets and society at large during a series of live-streamed talks. Among the new solutions from the Bridgestone Fleetcare package that will be presented at CES 2024 we find the. ENLITEN technology to improve the design of tires so that they are able to offer better performance, efficiency and greater use of renewable and recycled materials. This system will be integrated into the Warren County plant which recently underwent an expansion.
Fleet monitoring
Then there is Retrading, with the retreading of tires to extend their life, a project that Bridgestone has been carrying out for over 60 years. The company will also focus on renewed fleet assistance solutions, with the management of scheduled and unscheduled maintenance and innovative on-site mobile assistance. In the program Fleetcare which will be presented at CES 2024 also includes intelligent tire monitoring systems, with real-time check-ups to reduce costs and improve safety and finally end-to-end systems for fleet management, using sophisticated platforms to help keep vehicles, assets and drivers safe and operating efficiently. These solutions include GPS localization, video telematics, driver behavior monitoring, accident reduction solutions, route optimization and asset utilization tools.
Bridgestone's social commitment
At the 2024 Consumer Electronics Show, Bridgestone will also focus on sustainability in motorsport but also on social issues such as using the trucking industry to fight human trafficking, through collaboration with the non-profit organization Truckers Against Trafficking (TAT) to debut new TAT technology that will make it easier to report signs of human trafficking on the streets.
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