In a context of increasing prices and high competitiveness, Letbe arrives on the Spanish market, a new brand in Europe which aims to make high-quality motorcycles available to a larger audience.
The marketing rights of the Felo Moto and Letbe brands in Europe are exclusive to HYT Moto, who has trusted Wellta Motors for the peninsular market. Letbe is a brand belonging to the Haojin Group, a Chinese giant that manufactures both motorcycles and engines and has already exported more than 400,000 units in 30 countries.
Seven models in Spain
There will be 7 models in total that will reach Spain In this first commercial stage of the brand, three of them scooteryes 125cc. The first two will arrive in the first quarter of the year: Island and Neon. Later the Goblet, Flygon and Arthur. The latter as the firm’s flagship thanks to its sports concept: It is a motorcycle with retro overtones and a 700 cubic centimeter engine. The remaining two models will arrive in the second half of 2025.
According to Anesdor, In Spain, almost 50% of registered motorcycles correspond to 125cc models. For this reason, three of those that Letbe plans to market here belong to this displacement: the Island, Neon and Goblet.
Wellta Motors, a key player in its expansion
Thanks to its experience in the sector, Wellta Motors will play an essential role in the introduction of Letbe in Spain and in its European expansion. Not only will it be in charge of the marketing of Letbe models, but it has also come to have Ann Pu, owner of HYT Moto, as director and vice president, strengthening the collaboration between both companies.
With this union, the brand ensures a successful debut in its European expansion in one of its key markets, since, Spain is among the four countries in Europe with the most registrations.
”This alliance with HYT Moto goes beyond the professional, it is a special relationship of more than three years that we want to take to the highest international level. “Our team is united and has the resources to achieve our goals on a global level.” He stated Edu Blanco, president of Wellta Motor.
Founded in 2021, Wellta Motors continues to expand its horizons with the aim of gaining a strong position in the two-wheeled sector. He began distributing his own brand, Wellta, then Felo Moto and now Letbe. The company covers Spain, Andorra, Portugal ensuring the entire supply chain, from manufacturing to import, subsequent marketing and after-sales service.
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