YouTube is stepping up its efforts to combat the use of ad blockers in its mobile app, announcing stricter measures that will affect users who try to avoid advertising.
The platform, which is owned by Google, indicated that it will begin “improve” third-party application blocking that interfere with the display of ads, claiming that these applications violate their terms and conditions.
Users using these apps may face longer loading times and error messages stating that “This content is not available in this application.”
This new campaign is part of a broader effort by YouTube to increase advertising revenue, crucial for the compensation of its content creators.
For more than a year ago, YouTube has been in a constant battle with developers of applications that allow users to skip ads, a practice that the company says significantly reduces revenue for both the platform and creators who rely on ad views to make money.
The decision of YouTube to strengthen measures against blockers of advertisements does not come without controversy.
Although the platform argues that these actions are necessary to protect the advertising revenue that supports creators, also actively promotes its Premium servicewhich offers an ad-free viewing experience.
This service, however, does not contribute to content creators' income in the same way as regular video ads, which has led to criticism about YouTube's true intention of supporting its community of creators.
YouTube's tightening of its ad policy also suggests a more challenging future for users who don't choose to subscribe to YouTube. YouTube Premium.
The platform has proposed increasing the number of ads per video and is exploring new advertising formats that are harder to ignore, especially on television devices.
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