As always happens with any success application, it spread rapidly: per month I already had 30,000 daily users. Six months later, he had reached 2 million. In a year, the visits rose to 25 million and more than 20,000 videos a day were uploaded. A year and a half after the launch, Google decided to buy the platform for $ 1,650 million in shares.
The tool has been added to the set of experimental projects contemplated in the program Dream Track of YouTube.
THE BIRTH OF THE CREATORS
With the exception of MySpace, YouTube was the training field for the first generation of Youtubers These creators tried luck with videos that showed their skills with video games or in the kitchen, with tourist reports, with tutorials that explained how to repainted their cars, and anything else that could be shown in the image.
As Digital Trends wrote: “YouTube showed that the videos made with little money not only had potential to become popular, but were even the favorites.” The platform also began the direct relationship between author and spectator that has since been extended to every corner of the entertainment world. Lessons that would be assumed by all creators who became undisputed protagonists of social media, giving rise to an economy that Goldman Sachs estimates at 250,000 million dollars.
This is perhaps the secret: the innovation contributed by YouTube has been so radical and on so many fronts that has allowed the platform to remain at the cusp of the pyramid twenty years after its birth; While several competitors unsuccessfully tried to replicate their formula and a new generation of applications, such as Twitch or Tiktok, tried to snatch the throne.
Even in the era of vertical videos, YouTube has maintained its classic horizontal format for Clips long. Of course, YouTube introduced the shorts to take advantage of the tendency of the moment, but perhaps its influence on other platforms, such as Tiktok, is more interesting, which seeks to make that leap into television, encouraging its users to upload longer and horizontal videos.
YouTube is increasing its commitment to AI to retain content creators to the growth of platforms such as Instagram and Tiktok.
The future of YouTube
In the Made on YouTube event held in New York, the YouTube CEO, Neal Mohan, explained what the future of the platform will be. Inevitably, novelty is accompanied by artificial intelligence: the software I see videos generation, created by the Google Deepmind research laboratory; This will allow creators to produce Clips At the moment designed mainly as a background, simply typing commands. Other software It will help them create automatic subtitles in English, Spanish, Portuguese, French and Italian.
The creation of videos through generative AI systems opens enormous possibilities to creators: Let’s think of a clip of historical dissemination in which the graphics that today require hours of manual work are created autonomously by a software. Or the publication of a podcast of audio that is encouraged thanks to the interpretation given by artificial intelligence, or the possibility of creating animated short films such as the one that occurred for the launch of Sora de Openai.
More than in Netflix, where the high level of professionalism of productions remains central, or in Tiktok, where the creator’s image is always a priority, perhaps the platform that could most take advantage of the innovations of AI, is once again YouTube.
Article originally published in Wired Italy. Adapted by Alondra Flores.
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