If you think about it, it’s almost like opening an app, placing your order, stepping forward and receiving the cardboard bag with your burger. This is how Burger King began testing a 100% digital store in the ordering phase — to make the snack, you still need a human being — in Tremembé, in the North Zone of São Paulo.
The customer enters their options on totems and goes to the pick-up counter. “The project took three months and was all done in-house,” he said. Fábio Alves, vice president of Development at BK Brasil. The totems modality started in Brazil with McDonald’s, in 2017, but in a hybrid way.
(Note published in issue 1266 of Revista Dinheiro)
#humans #MONEY