What is the smart bracelet that Cristiano Ronaldo has and works by subscription

Cristiano Ronaldo has known for luxury cars and his passion for high watchmaking. And more since recently he has presented a collection with three different designs, all of them inspired by his figure as a footballer, a profession he continues to work at 40, from Jacob & Co.

But beyond football and the bond that unites it with the factory that has the most original limited editions of the Harm Watchmark – from a design inspired by the sponsor until its last extravagance, a clock that is inspired by the roulette of the casinos -, Cristiano Ronaldo is an entrepreneur. Its brand, CR7, has made its way with investments in different sectors: It has a chain of hotels, another of gyms, clinics of capillary grafts, has its own champagne and even launches male underwear lines, among other economic activities.

In addition, the Portuguese and his team of advisors are always open to new investments: proof of this is Cristiano’s commitment to Whoop, the smart bracelet that Helps improve your performance to sports icons as the Norwegian golfer Rory Mcillroy; the best tennis player in the world, Aryna Sabalenka; The world champion cyclist Mathieu Van der Poel – which is also, as Rafa Nadal, image of Richard Mille, the fashion luxury watches brand among athletes; the best NFL player, Patrick Mahomes; and the captain of the Liverpool and a fellow from Ronaldo, Virgil Van Dijk, among others.

What is Whoop

Technology increasingly influences sports performance. We see it in disciplines such as golf, in which many specialized brands in Smart Watches They have focused their efforts for how much their designs can help the players – not in the competition, where they are prohibited – and also in football: there is no game in which television does not focus on the bench and there is at least one member of the coaching staff following the game and statistics in real time on a latest generation tablet.

But Not only in the professional field we see the impact of technology on sport: Artificial intelligence, without going any further, is already a reality in the most advanced gyms. And personal trainers are supported by different tools based on this technology to design their personalized work plans and carry out thorough monitoring.

In this context, Whoop flourishes, the new CR7 luxury invention. The Portuguese has invested in this technological start-up that has developed an intelligent band or bracelet that ensures, according to the firm, a much more powerful performance than any smartwatch.

So that you understand what this new toy is in whose development has actively participatory – not only in the economic – Cristiano Ronaldo, it is a kind of Personal coach connected 24 hours a day If you take it with you on your wrist. WHOOP analyzes your day based on the information you collect and offers you a series of data that can be consulted on the mobile phone.

For example, it tells you if you are resting enough and if your dream is quality, if you are properly training … it may seem a clone of what any smart watch applied to health and sports does, but whoo does not measure the bears we give or the minutes of activity that we accumulate, but is distinguished by the monitoring of health from a Exact measurement of issues related to cardiovascular effort, recovery and sleep: “It measures scientifically demonstrated metrics that influence your health more significantly,” explains the brand.

He does less things – I have for his own responsible – but tries to make them better, and taking into account that the great sport stars believe in it, he looks like it very well thanks to his latest generation sensors.

How it works

To be able to have the last luxury “clock” of Cristiano Ronaldo, you must register on the Whoop website and choose one of his plans. You can try for free a month or choose between a family subscription of 220 euros, a monthly plan worth 264 euros (in advance) and a more economical option in the medium term: 24 months for 444 euros (also in advance).

Once you do you you will receive your Intelligent bracelet. When you personalize it by setting your goals and starting, Whoop will not only measure those markers that you indicate, but also offer you personalized recommendations based on your habits and goals.

Another of its added advantages is that it can be loaded while using it, which you cannot do with smart sport watches: in this case it does because it includes a wireless battery pack and is also waterproof.

The wearable in which Cristiano Ronaldo has invested is designed for daily use and for everyone: Aesthetically it is minimalist and by not having screen, avoids unnecessary distractions. In addition, you can customize what you want me to control: it has more than 140 measuring behaviors and habits, and also its bracelet, which you can change colors depending on your tastes and mood. According to the brand, it offers more than 74,000 color and material combinations.

And, if you want and you can buy your smart clothes – from sportswear through swimsuits – you don’t need to always take your device with you with you, so you can continue having control of your digital personal coach “Made by Christian” without having to carry it continuously.