Traditionally the objective of makeup has been to beautify the face, enhancing the most beautiful features, and camouflaging the less favored ones. But in recent years cosmetics have been incorporating the active ingredients of creams. Hyaluronic acid, vitamin C, retinolpeptides… are common ingredients in serums and treatment products, which are now also present in makeup bases, lipsticks, blushes, etc. In this way, the make-up ceases to be a mere embellishment and also becomes skin treatment. This is precisely the hybrid makeup, a trend to which more and more beauty brands are joining.
One of the pioneer brands to include the benefits of treatments in makeup was the one created by Dr. Nicholas Perricone, famous for the diet that has captivated celebrities for years. Their No Makeup line helps prevent aging, in addition to beautifying the face. «With his No Makeup Skincare line, Dr. Perricone revolutionized the concept of makeup and eliminated the idea that it is just a temporary beautifier. Its objective was include effective ingredients present in your facial products within your non-makeup line», explains Rachel Gonzalezcosmetologist and technical director of Perricone MD.
With this concept, the makeup brand was also born in 2023. U/1STwhose leitmotiv is to take care of the skin above all else. «U/1ST products perform a double function: They manage to give a natural makeup look while the formulas act to treat and care for the skin.. They are great allies to beautify the aging process, achieve a more awake look and recover hydration and provide subtle volume to the lips,” the firm points out. In their makeup products we find active ingredients such as peptidesvitamin C, retinol, hyaluronic acid or hemp oil.
These are just two examples, because there are many more. The revolution that began years ago with the makeup basesin which practically all firms include trafficking assetssuch as hyaluronic acid or vitamin E, and even sunscreens, has found its way into other makeup products such as blushes and lipsticks. Below, you have a selection of cosmetics that beautify the skin, eyes and lips, while taking care of them.
Perricone MD No Make Up Blush Balm
A cream blush and stick formatcreated not only to give natural color to the cheeks, but also to treat and visibly improve the skin over time. In its formula this blush includes vitamin C esterto smooth, illuminate and minimize skin blemishes, ceramidesto maintain hydration, and camellia flower seed oilwhich reduces expression lines and wrinkles. Its modular formula allows you to adjust the color intensity. Leaves a juicy and luminous finish. Its price: 41 euros.
U/1st Multiactive Lip Balm Serum Retinol Lip Balm
A lipstick that acts as a serum with anti-aging, nourishing and moisturizing properties thanks to the powerful duo of active ingredients in its formula: retinol and hyaluronic acid. The Italian-made Spanish firm U/1st has included in its formula retinyl acetate, a retinol ester, with good skin tolerance and lipid absorption that, in controlled quantities and combined with waxes and oils, makes it possible to apply it day and night. Available in three shades, colorless balm, semi-matte red and subtle shimmer pink. Its price: 23 euros.
Bobbi Brown Weightless Skin Foundation SPF 15 Hyluronic Acid Makeup Base
Long-lasting, lightweight makeup base with a natural finish. Formulated with Smart Skin-Balancing technology, it controls oil throughout the day without damaging the skin, providing medium, comfortable and breathable coverage. Plus, the Tri-Moisture complex that includes hyaluronic acid, glycerin and honey extracthelps increase skin hydration levels, even in the driest areas. Available in 53 shades with undertone correction and designed for all face types and skin concerns.
Tint & Glow by Twelve Beauty
A multifunction product that can be used as lipstick, blush and eye shadow and that treats the skin, while beautifying it. Pigments derived from plants and minerals – responsible for providing color – are not the only components. Tint & Glow is enriched with áhyaluronic acid and squalane to care for the skin like the best of cosmetic treatments. It also includes in its formula Limanthes Alba seed oil. Its price: 36 euros.
L’Oréal Paris Accord Parfait Serum Illuminating Concealer
A triple action concealer that corrects and cares like an eye serum, neutralizing dark circles and smoothing fine lines. Formulated with complex hyaluronic acid and caffeine at 1.5%, also visibly deflates the bags under the eyes and smoothes fine lines, leaving skin feeling smooth, luminous and hydrated. A hybrid product with a light, easy-to-apply formula that melts into the skin. With its slanted flat applicator, the concealer can also be used to sculpt and shape the face, for a natural “no make up” look. Available in 15 shades. Its price: 10.95 euros.
Veralab Sharp Volume Mascara
A Mascara with immediate ‘wow’ effectbut in the medium term lengthens eyelashes by 19% and increases their volume by 14.7%according to the firm. Its formula – full of active ingredients such as green soybean and red clover seed extract and strong pigments – is combined with a custom 3D silicone applicator, designed exclusively for the brand, to lengthen the eyelashes, give them volume and high definition. Its price: 24 euros.
Rituals Fortune Balms Lip Color and Treatment
lip balm vegan ultra nutritious, which provides a light tone. Its formula, 100% natural with shea butter, aloe vera, and a blend of botanical oils of olive, jojoba, coconut, grapeseed, and vitamin Eprovides the lips with luxurious care that manages to repair them, showing them healthy and full of life with a revitalized color. Available in four shades: pink, red, blush and teddy. Its price: 12.90 euros.
Not Game Changer by Collistar
Transformative gel with ultra-light texture that reacts upon contact with the pH of the skin and enhances the natural tone with more or less intense pink nuancesproviding a ‘glossy’ effect and custom coloration. With 99% treatment formula, this gel contains alkenage extract with revitalizing and energizing properties and green tea extract with anti-aging, anti-free radical and soothing properties. It can be used on cheeks, eyelids and lips. Its price: 26 euros.
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