Vimeotwo days ago, announced on his blog which is making some major changes to its bandwidth policyafter several creators talked about how the company behaved towards them asking for large sums of money if they wanted to continue hosting their videos on the platform.
The new policies replace the nebulous terms with the definitive ones e ensure that creators will have time to prepare for the changes.
In a post detailing the changes, the company claims its new limit for monthly bandwidth usage is 2TBpreviously, the policy was applied to users who were repeatedly “in the top 1% of bandwidth usage,” which the company itself admits could have been more transparent.
The company further states that will warn users when they exceed the 2TB limitso in theory, if you are a user of the platform, you will have the time to figure out how to reduce data usage or at least prepare for the increase in your bill.
The new policies also state that creators will have “a minimum of 30 days” to respond and conclude a deal if they exceed that limit, and that nothing will happen to their content during that time.
What happened with the old Vimeo policies
According to the old rules, a creator he said to our colleagues from The Verge that he was given nine days to update his account, reduce its usage, or stop accessing his videos, admitting that the company estimated his costs would go from $ 900 per year to $ 3,000 per year : a huge increase also considering the fact that the sum had to be recovered in just over a week.
Under the old policy, several creators claim they received messages from the platform saying they were using too much bandwidth and running the risk of having to leave the platform.
Many of the creators paid hundreds of dollars a year to be able to use Vimeo to host videos for Patreon and were shocked at the number of views their content received. (Videos can still consume a lot of bandwidth even with a small number of views – there’s a lot of data that needs to be transferred if 10 people watch a one-hour concert in 4K.)
They were also surprised that Vimeo was charging thousands of extra dollars a year if they wanted to continue using the service the way they had been. One creator didn’t realize they were actually uploading to Vimeo when he uploaded videos to Patreon until all those videos disappeared.
Vimeo’s post, written by its CEO, has a very apologetic tone; it also opens with the image of a bouquet of flowers, the universal sign for “I was wrong, please forgive me”.
But it’s worth noting that these changes won’t necessarily make Vimeo a better option for creators who have been hit with high prices by the legacy policy – Vimeo said the “top 1%” threshold was already around 2 or 3 TB at the time. month. In other words, if creators were to pay more under the old rules, they are very likely to still pay more under the new guidelines.
Hopefully, however, the new policy should at least make sure creators don’t have to rush to reduce bandwidth usage or find a new way to host their videos in days. Vimeo also claims it will give users time to move their videos off its platform if they find that it no longer works for them.
The company is also working on a policy that will exempt some users from the 2TB limit “as long as they don’t use Vimeo to monetize those videos elsewhere.” It says there will be more details on that change within 30 days.
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